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‘Politics and Image: the conceptual value of branding’ Journal of Political Marketing Special Edition on Political Brands Vol 14 (1-2): 7-18. 2015

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‘Political marketing management and theories of democracy’ Marketing Theory Vol 9(2): 165–188 2009 (with Stephan Henneberg & Nicholas O’Shaughnessy)

‘Political brands and consumer citizens: the re-branding of Tony Blair’  The Annals of the Academy of American Political and Social Science Vol 611: 176-193 May, 2007

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‘Brand Blair: Marketing Politics in the Consumer Age’ in Darren G. Lilleker, Mark Passera & Richard Scullion (eds.) Voters or Consumers: imagining the contemporary electorate Cambridge: Cambridge Scholars Publishing 2008 pp97-113

‘Election coverage in the UK’ in Jesper Sromback & Lynda Lee  Kaid (eds) The Handbook of Election News Coverage around the World Routledge 2008 pp73-89 (with Holli A. Semetko)

‘’Political advertising in the UK’ in L.L.Kaid and C.Holz-Bacha The Handbook of International Advertising London: Sage 2006 pp 65-82

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'Television and Contemporary History' in Brian Brivati and Anthony Seldon (eds) Contemporary History: At the End of the Century Oxford: Blackwell  1996 pp408-422

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