Professor Ben Voyer

Professor Ben Voyer

Visiting Fellow

Department of Psychological and Behavioural Science

Telephone
+44 (0)20 7955 5113

About me

Professor Voyer is L’Oréal Professor of Creativity Marketing, and Full Professor of Marketing at ESCP Europe, Visiting Fellow, Department of Psychological and Behavioural Science, London School of Economics and Political Science (LSE). He currently serves as the Associate Dean of ESCP Europe’s Undergraduate programmes, and Jean Monnet Module Leader (Erasmus +, EU-funded Programme). He received a PhD in Social Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studied marketing at HEC Paris and the London Business School. In the UK, He is a chartered psychologist (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer is a behavioural scientist and interdisciplinary researcher, using innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect cognition and behaviours in various contexts (consumption, organisational, cross-cultural…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (KPMG, L’Oréal, LastMinute.com…), and public research bodies (European Union, PRES héSam Paris).

He has authored or co-authored more than 150 scientific contributions to the field of applied psychology (journal articles, book chapters, conferences or invited presentations...). He has been widely published in leading theory and applied psychology journals (Review of General Psychology, Behavioural and Brain Sciences, Journal of Economic Psychology, Journal of Advanced Nursing…) and management ones (Journal of Business Research, AMS Review…). He regularly presents his work at international conferences, both in the field of marketing, management and applied psychology.

Beyond academic research, he extensively collaborates with the media (TV, radio, press) as a scientific consultant (The Times, Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in the area of marketing and organisational psychology.

At ESCP Europe, he teaches on a wide range of courses, including Marketing Management (MEB), Marketing & Communication (MiM), Luxury Marketing (MiM), Understanding the Marketplace (MMK / MiM), Research Methods (MiM), and Experimental Design (PhD). At the London School of Economics, he is co-course convenor on the Psychology of Consumption (PS456) course (MSc). He supervises students’ research at both institutions.

 

Expertise Details

Advertising; Branding; Consumer behaviour; Cultural influence; Decision making; Leadership; Luxury; Market research; Marketing; Organisational psychology; Postconsumerism; Power; Psychology; Research methods; Self & Identity; Social Influence; Strategy

My research