Gordon is Associate Professor of social psychology at the University of Malta and visiting fellow at the Department of Psychological and Behavioural Science at LSE. He graduated from his Doctoral studies in Social Psychology at the LSE in 2011. At the University of Malta he coordinates a master's programme by research and supervises a number of doctoral studies. He has participated in various international projects such as MIRIPS  (Mutual Intercultural Relations in Plural Societies) - Centre for Applied Cross-Cultural Research  and Victoria University of Wellington (wgtn.ac.nz) - an international study that investigated multiculturalism, integration and intercultural contact in 17 countries and Re.Cri.Re (Between the Representation of the Crisis and the Crisis of Representation), an EU-funded project that sought to investigate cultural dynamics in policymaking in Europe across various domains and countries.

His present interests concern intercultural and intergroup relations, the theory of social representations, modalities of social influence, and issues relating to divergent perspectives in social relations that may precipitate a spiral of conflict between diverse groups. He served as coeditor of Papers on Social Representations, associate editor of Peace and Conflict: Journal of Peace Psychology and chief-editor of Cultural Encounters and Social Solidarity [special issue: Papers on Social Representations, 2011], The Cambridge Handbook of Social Representations [2015, Cambridge University Press], Understanding the Self and Others: Explorations in Intersubjectivity and Interobjectivity [2013, Routledge], and Methods of Psychological Intervention: Yearbook of Idiographic Science Vol. VII [2016, Information Age]. His most recent volume, The Psychology of Social Influence: Modes and modalities of shifting Common Sense, is co-authored with Prof Martin W. Bauer and published by Cambridge University Press.