Lessons in How to Create and How to Succeed

Hosted by the Department of Management

Old Theatre,


Richard Reed


Dr Rebecca Newton

Richard Reed built Innocent Drinks from a smoothie stall on a street corner to one of the biggest brands in Britain. He credits his success to four brilliant pieces of advice. Ever since, it has been Richard's habit, whenever he meets somebody he admires, to ask them for their best piece of advice. If they could tell him just one thing, what would it be?

In this public lecture, Richard Reed shares the wisdom of some of the most remarkable individuals of our time, from Richard Branson to Andy Murray, from the president of Google to President Clinton. The right piece of advice has the potential to change lives, and Richard draws on the experience of the world’s most successful people to give a lesson in how to live, how to create and how to succeed.

Richard Reed (@richardreedinno) started Innocent Drinks from a market stall in his 20s; it now produces over a million smoothies daily, sold in 17 countries. He a Co-Founder of the Innocent Foundation, and Co-Founder and Partner of Jam Jar Investments, the venture capital firm behind businesses such as Deliveroo, Graze and Popchips. He is the author of If I Could Tell You Just One Thing....

Rebecca Newton (@DrRebeccaNewton) is a Senior Visiting Fellow in the Department of Management at LSE and an organisational psychologist, specialising in leadership, organisational culture and change. Dr Newton has been an advisor, coach and consultant in leadership development, change management and culture transformation for various firms. She has worked with thousands of leaders and teams globally, including Barclays, Bank of America Corporation, Coca-Cola Enterprises and Vodafone.

The Department of Management (@LSEManagement) is a globally diverse academic community at the heart of the LSE, taking a unique interdisciplinary, academically in-depth approach to the study of management and organisations. 

Twitter Hashtag for this event: #LSEReed


A podcast of this event is available to download from Lessons in How to Create and How to Succeed

Podcasts and videos of many LSE events can be found at the LSE Public Lectures and Events: podcasts and videos channel.


A copy of Richard Reed's PowerPoint is available to download:

Lessons in How to Create and How to Succeed (pdf)

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This event has been certified for CPD purposes by the CPD Certification Service. Self-Assessment Record forms will be made available for delegates wishing to record further learning and knowledge enhancement for Continuing Personal and Professional Development (CPD) purposes. For delegates who wish to obtain a CPD Certificate of Attendance, it is the responsibility of delegates to register their details with a LSE steward at the end of the event and as of 1 September 2014 a certificate will be sent within 28 days of the date of the event attended by the CPD Certification Service.  If a delegate fails to register their details at the event, it will not prove possible to issue a certificate. (For queries relating to CPD Certificates of attendance after a request please phone 0208 840 4383 or email