spotlight BANNER DULL-on

Academic Spotlight: Dr Heather Kappes


Academics at LSE are dedicated to making sure their research can be used meaningfully in contexts that extend far beyond academia. Hear how they are transforming the world with their valuable work.

I absolutely love the way that Dr Kappes lectures. I find it really entertaining when she talks through how people think or the scenarios she acts out, it's really relatable, funny, and interesting to listen to (especially during a three-hour lecture!).

MG103: Consumer Behaviour: Behaviour Fundamentals for Marketing and Management student, 2018

 

 

 

D190013

Heather Kappes is an Assistant Professor of Marketing in the Department of Management at the LSE and has been on the faculty since 2012. She takes a behavioural science approach to marketing, trying to understand what influences people as they pursue their goals. Her current research looks at how adults and children think about wealth and spending, and how their beliefs predict their spending and financial resilience.

She teaches on the Summer School course MG103: Consumer Behaviour: Behavioural Fundamentals for Marketing and Management, but does not limit her teaching to the sphere of higher education. By expanding her remit, Dr Kappes has been able to improve the quality of her research while opening up the world of behavioural science to young people. She hosts Junior Researcher Days with the Behavioural Research Lab at the LSE, inviting school groups, families and young people to learn about her research and actively participate.

“I do this type of thing because (1) it makes the research more fun (2) I believe it is important for researchers to engage with wider audiences (3) since I've started doing research with children, events like science fairs have become a good way to find research participants (4) I like teaching my student research assistants about how to explain our research to a wider public; I think it's a really important skill for them.”
Dr Heather Kappes, Assistant Professor of Marketing

Dr Kappes also coordinates an interdepartmental research development colloquium for early-career faculty in behavioural sciences, which involves people from four different departments at the LSE. This research development colloquium provides a support network for academics conducting and publishing research, to help them gain an interdisciplinary perspective and ensure the strongest research possible.

“My background is in psychology, for instance, so it's really useful to hear what economists think about my study designs, other literature they think I should be reading, etc. Since joining LSE I've mostly gotten on-board with the economists' approach of research designs being ‘incentive compatible’”
Dr Heather Kappes, Assistant Professor of Marketing

Published in 2015, the Reproducibility Project: Psychology (RP) was a compilation of 100 direct replications of psychological studies, which garnered a great deal of attention. Dr Kappes was an author and ran a replication of a study included in the RP.

“Perhaps the key takeaway from the RP experience, for me, was the pervasive theme that it is not ‘us’ (RP authors, or replication researchers in general) versus ‘them’ (those who have published to-be-replicated research). Senior RP authors have repeatedly and publicly noted that the methods we are criticising are the methods we’ve all been using. This can be an uncomfortable realisation but serves as a starting point for moving forward in pursuit of a better science, one individual at a time.”
Dr Heather Kappes, Assistant Professor of Marketing

She is a forward-thinking figure in the field of behavioural science, expanding her approaches to her work and prioritising the exchange of knowledge not only between academics, but also between her students and research participants of all ages – inspiring those she works with and making her research appealing and accessible to all.



The academic community at LSE is full of students and lecturers who are dedicated to making their research worthwhile on a broader scale. By tapping into the concerns of contemporary sociopolitical debates, lecturers and students alike will have the chance to make a meaningful change in the world.

 

Enquire now

Summer School Mailing List

  • Which course subject area(s) would you like to know more about?
  • Your privacy
    The details you give on this form will be stored on a secure database. LSE Summer School will use your data to send you relevant information about the School and to find out about your experiences of applying to LSE. The data on the form will also be used for monitoring purposes and to track future applications. LSE will not give or sell your details to any other third party organisation. Your data is subject to the LSE website terms and conditions and our Data Protection Policy. You can withdraw from our lists at any time by using the 'unsubscribe/manage email preferences' link that can be found in the footer of each email, or by contacting summer.school@lse.ac.uk.
 

 

Enquire now

Summer School Mailing List

  • Which course subject area(s) would you like to know more about?
  • Your privacy
    The details you give on this form will be stored on a secure database. LSE Summer School will use your data to send you relevant information about the School and to find out about your experiences of applying to LSE. The data on the form will also be used for monitoring purposes and to track future applications. LSE will not give or sell your details to any other third party organisation. Your data is subject to the LSE website terms and conditions and our Data Protection Policy. You can withdraw from our lists at any time by using the 'unsubscribe/manage email preferences' link that can be found in the footer of each email, or by contacting summer.school@lse.ac.uk.