Introductory Course

MG4E7 Business Fundamentals (0.0)

Paper 1

MG4E8 Principles of Marketing (0.5) and MG4E9 Marketing Analytics I: Consumer Analysis Fundamentals (0.5)

Paper 2

MG404 Consumer Insights: Behavioural Fundamentals (0.5) and MG4F1 Marketing Action Learning Project (0.5)

Paper 3

Courses to the value of 1 unit(s) from the following:

MG403 Pricing Strategy (0.5)

MG455 Decisions, Biases and Nudges (0.5) #

MG456 Group & Team Decision-Making Processes (0.5) # (suspended 2025/26)

MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5)

MG4F3 Digital Marketing (0.5) #

MG4J6 Brand Strategy (0.5)

MG4J7 Consumer Neuroscience (0.5)

Paper 4

A

Courses to the value of 1.0 unit(s) from the following, subject to timetable constraints:

MA429 Algorithmic Techniques in Machine Learning (0.5) #

MC402 The Audience in Media and Communications (0.5) #

MC403 Contemporary Issues in Media and Communications Policy (0.5) #

MG403 Pricing Strategy (0.5)

MG430 Firms & Markets in Emerging Economies (0.5)

MG455 Decisions, Biases and Nudges (0.5) #

MG456 Group & Team Decision-Making Processes (0.5) # (suspended 2025/26)

MG4A3 Incentives and Governance in Organisations (0.5) #

MG4C2 Organisational Behaviour (0.5)

MG4D5 Leadership in Organisations: Theory and Practice (0.5)

MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5)

MG4F3 Digital Marketing (0.5) #

MG4J6 Brand Strategy (0.5)

MG4J7 Consumer Neuroscience (0.5)

MY405 Research Design for Policy and Programme Evaluation (0.5)

MY421L Qualitative Research Methods (0.5) (withdrawn 2023/24)

MY421M Qualitative Research Methods (0.5) (withdrawn 2023/24)

MY426 Doing Ethnography (0.5) #

MY455 Multivariate Analysis and Measurement (0.5) #

MY456 Survey Methodology (0.5) #

PB419 Creativity and Innovation (0.5) # (withdrawn 2024/25)

ST405 Unsupervised Machine Learning and Multivariate Data Analysis (0.5)

ST411 Generalised Linear Modelling and Survival Analysis (0.5) #

ST422 Time Series (0.5) # (withdrawn 2024/25)