MG4E7
Business Fundamentals
This information is for the 2025/26 session.
Course Convenor
Dr Heather Kappes
Dr Nikki Sullivan
Availability
This course is compulsory on the MSc in Marketing. This course is not available as an outside option to students on other programmes.
This is a non-assessed introductory course.
Course content
The aim of the introductory Core is to deliver some critical prerequisites to incoming MSc Marketing students. For instance, a portion of the time is intended to impart basic knowledge in analytics/statistics in preparation for core courses. Other portions of the time will assist in career planning and how to get the most out of the programme.
Teaching
12 hours of lectures.
Roughly 12 hours of teaching over one week prior to the Autumn Term. Full details of this will be sent to offer holders as part of their offer pack. The schedule will also include a full programme of activities and talks designed to welcome you to the LSE and the MSc Marketing programme.
In its Ethics Code, LSE upholds a commitment to intellectual freedom. This means we will protect the freedom of expression of our students and staff and the right to engage in healthy debate in the classroom.
Formative assessment
No formal assessment.
Indicative reading
- Statistics: Statistics: Anderson, D., Sweeney, D., Williams, T., Freeman, J., Shoesmith, E. (2009). Statistics for Business and Economics (2nd edition), Hampshire: Cengage Learning.
- Huff (1991). How to Lie with Statistics. Penguin.
- Accounting: Boakes, K. (2010). Reading and Understanding the Financial Times. (2nd edition), Harlow: FR Prentice Hall; and Parker, R. (2007). Understanding Company Financial Statements. (6th edition), London: Penguin.
- Quantitative Skills: Hammond, P. and Sydsaeter, K. (2002). Essential Mathematics for Economic Analysis. Prentice Hall; and Jacques, I. (2010). Mathematics for Economics and Business. (7th edition), Pearson.
- Writing skills: Wallace, M. and Wray, A. (2011). Critical Reading and Writing for Undergraduates (2nd edition), London: Sage.
Assessment
No formal assessment.
Key facts
Department: Management
Course Study Period: Pre-sessional
Unit value: Non-credit bearing
FHEQ Level: Level 7
CEFR Level: Null
Total students 2024/25: 88
Average class size 2024/25: Unavailable
Controlled access 2024/25: NoCourse selection videos
Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.
Personal development skills
- Leadership
- Self-management
- Team working
- Problem solving
- Application of information skills
- Communication
- Application of numeracy skills
- Commercial awareness
- Specialist skills