Programmes

E-Business in the Digital Age

  • Summer schools
  • Department of Management
  • Application code SS-MG250
  • Starting 2018

The course discusses the main managerial and strategic aspects of online business. 

It discusses the different e-business practices and challenges in Business-to-Consumer (B2C) and Business-to-Business (B2B); the effects of information and communications technologies on intermediation, value chain redesign and public and private procurement strategies. Economic theories, including transaction costs and principal agent, are used to discuss the impact of e-business on market configuration and network relationships. Strategies for e-business innovation including web 2.0 are also discussed.

The organisation of contemporary economic activities and practices is profoundly affected by the increased use of e-business to support, enact and create new economic opportunities. Sufficient evidence has accumulated over the years for authoritative explanations to be given concerning the e-business phenomenon and its associated challenges.

This is a management information systems course, and not a technical course, and is mainly directed at undergraduate students. It focuses on the effective application of this powerful and pervasive technology in business. Internet-based systems have dramatically changed the way businesses operate and compete in the global marketplace and it is important for future executives and policy-makers to understand the implications of these changes. Students will gain a good understanding of how successful companies are taking advantage of e-business, as well as an understanding of the main challenges and risks associated with e-business models and strategies.

Dates for 2018 to be confirmed


Session: Two
Dates: 10 - 28 July 2017
Lecturer:  Dr Antonio Cordella 


 

Programme details

Key facts

Level: 200 level. Read more information on levels in our FAQs

Fees:  Please see Fees and payments

Lectures: 36 hours 

Classes: 18 hours

Assessment*: One written examination and coursework

Typical credit**: 3-4 credits (US) 7.5 ECTS points (EU)


*Assessment is optional

**You will need to check with your home institution

For more information on exams and credit, read Teaching and assessment

Prerequisites

A university level introductory course in management, economics, business studies, marketing, information systems or computer science. Students would benefit from some knowledge of elementary business and information technology.

Programme structure

  • The management and economics of e-business – theoretical background and emerging new business models
  • Strategic management for e-business - competitive advantage online, management of technological and organisational legacies
  • Organisational strategy - change management, assimilating e-business into the organisation
  • New organisational forms in the e-business context
  • Business-to-Business strategies - global supply chain management, electronic markets
  • Business-to-Consumer strategies - online consumer behaviour, regional and cultural differences
  • E-business environment - legal, ethical and security issues
  • Opportunities and risks of deploying social technologies 

Course outcomes

  • Explain the growth of e-business to date, both business-to-consumer and business-to-business, using relevant theories from business, management and the social sciences
  • Examine the interaction between technological trends and the business and social context of e-business, including the diffusion of social networks and Web 2.0 developments
  • Analyse the theory and practice of innovation within the domain of e-business by presenting innovation models and cases involving e-business technologies
  • Present relevant theories from business, management and the social sciences that help to explain the development and growth of e-business
  • Discuss different e-business (business) models and strategies, including global supply chain management and electronic markets

Teaching

The Department of Management was established in 2000, and is committed to advancing the frontiers of the study of management, through its social-science based research, collaboration across the entire LSE, and its engagement with enterprises, organisations, and leaders throughout the world. The 2014 Research Excellence Framework has ranked LSE as the UK higher education leader for Business and Management Studies.

On this three week intensive programme, you will engage with and learn from full-time lecturers from the LSE.

Reading materials

Chaffey, D., e-Business and e-Commerce Management, (Sixth Edition) Harlow, England: Pearson Education, (2014)

The course will also make extensive use of case studies and practical exercises.

*A more detailed reading list will be supplied prior to the start of the programme

**Course content, faculty and dates may be subject to change without prior notice

Applications open in November - Join our mailing list

Applications open in November - Join our mailing list

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