Key details
- Programme typeOnline Career Accelerator
- LocationOnline
- Start date16 Nov 2026 - Open
- Duration6 months
- Commitment16 - 20 hours per week
- DepartmentDepartment of Management
Overview
As digital channels multiply, data grows and AI reshapes how marketing gets done, businesses need professionals who can lead strategy with analytical confidence and sound judgement.
The LSE Digital Marketing Strategy & Analytics Career Accelerator gives you the skills, support and credentials to meet that shift. You'll learn to turn marketing data into insight, and insight into strategy, with the judgement to direct AI at every stage, building integrated plans that grow the business.
You'll apply what you learn through coursework and a six-week Employer Project, building a portfolio that proves your strategic thinking, technical skill and commercial judgement. From channel strategy to data privacy, growth marketing to team leadership, you'll graduate as an AI-enabled digital marketer ready to deliver and drive ROI.
Throughout the programme, you're supported by a Career Coach, a Success Manager and Course Facilitators who guide both your progress and your next career move. And with the Career Milestone Guarantee, that support continues after graduation: if you haven't reached your agreed milestone within 12 months, we'll extend your coaching for a further six months, free of charge.
Impact
- Design integrated, data-driven digital marketing strategies that connect channel activity to measurable business outcomes
- Direct AI across your marketing work, with the judgement to evaluate its outputs, challenge them and know when to act
- Use data to inform strategic decisions, optimise campaigns and demonstrate the ROI of your marketing activity
- Build the structures, budgets and operating processes a marketing function needs to run and scale
- Navigate data privacy regulations and the ethical considerations that shape responsible, data-driven marketing
- Solve a live brief set by an industry partner in a six-week Employer Project, and build the hands-on experience and portfolio employers ask for
- Collaborate with peers from diverse professional backgrounds and practise creating business value through a multi-disciplinary approach
- Access up to 12 months of 1:1 career coaching, and if you haven't hit your career milestone within that time, your coaching is extended for a further six months, free
- Earn an LSE certificate recognised by employers worldwide
Programme content
This online Career Accelerator runs for six months (excluding onboarding) and requires 16–20 hours per week. You’ll learn through interactive coursework, real-world projects and industry insight—building both technical skill and strategic capability.
Who attends?
- Career Advancers ready to step into marketing leadership roles and drive strategy with confidence.
- Mid-level professionals who want to deepen their digital marketing capabilities and gain employer-validated experience.
- Career Changers from adjacent fields looking to pivot into digital marketing with a practical, portfolio-based programme that builds job-ready skills and professional confidence
Why LSE?
LSE Online builds on our 128 year tradition of exploring the interconnected, multidisciplinary nature of our world that shape society and business globally. Since our inception in 1895, LSE has been a pioneer in providing courses for professional development. Our founding commitment is to understand the causes of things for the betterment of society. Never has this been a more important goal than in these times of unparalleled change. We provide you with the insights and skills to think critically and independently. To make the connections, see the greater picture. To shape the future by understanding today. Whatever stage you are in your life and career. Wherever you are in the world.
Faculty
This Career Accelerator is designed by LSE faculty in collaboration with industry experts and leading technology companies to align programme outcomes with industry demand.
Professor Amitav Chakravarti
Professor of Marketing
Professor Om Narasimhan
Professor of Marketing
Department overview
The Department of Management at LSE is a world-class centre for research and education in business and management, that draws fully on the LSE tradition of inter-disciplinary academic excellence. Ranked #5 worldwide for social sciences and management by the QS World University Rankings (2023) and #2 in the UK by percentage of overall four and three star in the most recent Research Excellence Framework (REF 2021), the department informs and inspires the very best in management in practice by challenging and enhancing understanding of people, teams, organisations and markets, as well as the economic, psychological, social, political and technological contexts in which they operate worldwide.
Fees and entry requirements
Tuition fees: £5,825 if you pay upfront.
Flexible payment options available. LSE alumni automatically qualify for a preferential rate of 20% off the programme fee.
Upon successful completion of this Career Accelerator, you’ll leave with a practical portfolio to demonstrate your technical expertise, and earn an LSE certificate as recognition of your critical knowledge and skills.
Entry requirements:
- Applicants should hold a relevant undergraduate degree, with at least one unit of studies focused on marketing.
- If you do not have an undergraduate degree, you'll still be considered if you have 1–2 years of professional experience in a marketing or business role with exposure to marketing functions.
- All applicants must meet English language proficiency requirements and have access to the technology required to complete an online programme.
Book a call with an Enrolment Advisor who can answer your questions and confirm whether this programme is right for you.
![Professional presenting data analysis](/exec-image-library/programme-page-images/a-mid-career-professional-confidently-presenting-insights-to-b39fcec4-27ae-42a2-952e-928631d42fa8-2.xc6dd4b21.png?format=webp&width=564&height=336&quality=100")
![Female executive engaging with a big screen displaying code](/exec-image-library/programme-page-images/ai-leadership-1-flipped.x3a04f3a4.png?crop=2117,1254,0,0?format=webp&width=564&height=336&quality=100")