Suspended in 2025/26
MG4B3 Half Unit
International Marketing: A Strategic Approach
This information is for the 2025/26 session.
Course Convenor
Prof Amitav Chakravarti
Availability
This course is available on the CEMS Exchange, MBA Exchange, MSc in Management and Strategy, MSc in Social Innovation and Entrepreneurship and MSc in Strategic Communications and Society. This course is available with permission as an outside option to students on other programmes where regulations permit. This course uses controlled access as part of the course selection process.
For full details on how to how apply for controlled access courses, the deadline for applications and who to contact with queries, please see the following webpages:
https://moodle.lse.ac.uk/course/view.php?id=3840
https://info.lse.ac.uk/current-students/services/course-choice/controlled-access-courses
This course may be capped/subject to controlled access. For further information about the course's availability, please see the MG Elective Course Selection Moodle page (https://moodle.lse.ac.uk/course/view.php?id=3840).
Course content
This course is a rigorous examination of the key analytical frameworks, technical tools, and concepts that are essential in building an effective marketing strategy. Participants are introduced to the subject at both strategic and operational levels. This course combines LSE’s premier standing in the social sciences with cutting-edge management practices. By using a wide range of concepts, interactive lectures, videos, hands-on exercises, and case studies, we will share key analytical frameworks and tools that are essential to a good marketing strategy. The aim is to develop a widely applicable analytical tool-kit that relies on: (a) anticipating decisions that managers frequently face, (b) bringing to bear a wide range of fundamental, often competing social science theories to inform these decisions, (c) knowledge about empirical generalizations, and (d) knowledge about moderating conditions. Also, emphasis is placed on the use of a simulated case study to develop participant's skills at analysing and making sense of complex real world business situations.
Teaching
30 hours of seminars in the Autumn Term.
This course has a reading week in Week 6 of Autumn Term.
In its Ethics Code, LSE upholds a commitment to intellectual freedom. This means we will protect the freedom of expression of our students and staff and the right to engage in healthy debate in the classroom.
Indicative reading
- Baker, M. J. and Saren, M. (eds.) (2014) Marketing theory: a student text. SAGE Publications Ltd. (2nd Edition).
- Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press
- Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall
- Philip Kotler and Kevin Keller (2011), Marketing Management (14th edition), Pearson PrenticeHall
- Homburg, C., Kuester, S. and Krohmer, H. (2009), Marketing Management: A Contemporary Perspective, McGrawHill
- Jobber, D. (2010), Principles and Practice of Marketing (6th edition), McGrawHill
- Lambin, J-J, Chumpitaz, R. & Schuiling, I. (2007), Market-driven management: Strategic and operational marketing (2nd edition). London: Palgrave Macmillan
Further references will be provided at the commencement of the course.
Assessment
Course participation (10%)
Quiz (50%)
Project (40%, 2500 words)
The group project is a non-assessed presentation and an assessed project report of 2,500 word max.The take-home assessment is an individual assignment.
Key facts
Department: Management
Course Study Period: Autumn Term
Unit value: Half unit
FHEQ Level: Level 7
CEFR Level: Null
Total students 2024/25: 26
Average class size 2024/25: 26
Controlled access 2024/25: YesCourse selection videos
Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.