MG212 Half Unit
Marketing
This information is for the 2025/26 session.
Course Convenor
Ceylin Ertekin
Availability
This course is available on the BSc in Accounting and Finance, BSc in Management, Erasmus Reciprocal Programme of Study, Exchange Programme for Students from University of California, Berkeley, International Exchange (1 Term) and International Exchange (Full Year). This course is freely available as an outside option to students on other programmes where regulations permit. It does not require permission. This course is freely available to General Course students. It does not require permission.
This course has a limited number of places (it is capped). Students who have this course as a compulsory course are guaranteed a place. Places for all other students are allocated on a first come first served basis.
Course content
The course will introduce basic marketing concepts including customer behaviour; segmentation, targeting and positioning; product management and diffusion; pricing, placement and promotion; and marketing relationships.
Teaching
20 hours of lectures and 10 hours of classes in the Winter Term.
This course has a reading week in Week 6 of Winter Term.
In its Ethics Code, LSE upholds a commitment to intellectual freedom. This means we will protect the freedom of expression of our students and staff and the right to engage in healthy debate in the classroom.
Formative assessment
Formative feedback will be provided on group presentations of a project that forms the basis for the individual submissions.
Indicative reading
Indicative readings:
- Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.
- Kotler and Keller (2009) Marketing Management, Pearson PrenticeHall.
- Lambin, J-J, Chumpitaz, R. and Schuiling, S. (2007) Market Driven Management: Strategic and Operational Marketing, Palgrave Macmillan.
Assessment
Course participation (15%)
Report (85%)
Individual submission of a marketing report, informed by group work completed during the term.
For detailed assessment information, including all deadlines and timings, please see the relevant course Moodle page. Assessment timings will be available at the start of each term.
Key facts
Department: Management
Course Study Period: Winter Term
Unit value: Half unit
FHEQ Level: Level 5
CEFR Level: Null
Total students 2024/25: 256
Average class size 2024/25: 16
Capped 2024/25: Yes(272)Course selection videos
Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.
Personal development skills
- Self-management
- Team working
- Problem solving
- Communication
- Commercial awareness