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MSc in Marketing

Programme Code: TMMK

Department: Management

For students starting this programme of study in 2021/22

Guidelines for interpreting programme regulations

Classification scheme for the award of a taught master's degree (four units)
Exam sub-board local rules

Full-year programme. Students must take four compulsory courses and options to the value of two units as shown below. Students must also complete the introductory course MG4E7 Business Fundamentals.

Please note that places are limited on some optional courses. Admission onto any particular course is not guaranteed and may be subject to timetabling constraints and/or students meeting specific prerequisite requirements.

Paper

Course number, title (unit value)

Introductory Course

MG4E7 Business Fundamentals (0.0)

Paper 1

MG4E8 Principles of Marketing (0.5) # and MG4E9 Marketing Analytics I: Consumer Analysis Fundamentals (0.5)

Paper 2

MG404 Consumer Insights: Behavioural Fundamentals (0.5) and MG4F1 Marketing Action Learning Project (0.5) #

Paper 3

Courses to the value of 1.0 unit(s) from the following:

 

MG403 Pricing Strategy (0.5)

 

MG455 Decisions, Biases and Nudges (0.5) #

 

MG456 Group & Team Decision-Making Processes (0.5) #

 

MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5)

 

MG4F3 Digital Marketing (0.5) #

 

MG4J6 Brand Strategy (0.5)

 

MG4J7 Advanced Consumer Behaviour (0.5)

Paper 4

Courses to the value of 1.0 unit(s) from the following, subject to timetable constraints:

 

MA429 Algorithmic Techniques in Machine Learning (0.5) #

 

MC402 The Audience in Media and Communications (0.5) #

 

MC403 Contemporary Issues in Media and Communications Policy (0.5) #

 

MG403 Pricing Strategy (0.5)

 

MG430 Firms & Markets in Emerging Economies (0.5)

 

MG455 Decisions, Biases and Nudges (0.5) #

 

MG456 Group & Team Decision-Making Processes (0.5) #

 

MG4A3 Incentives and Governance in Organisations (0.5) #

 

MG4C2 Organisational Behaviour (0.5)

 

MG4D5 Leadership in Organisations: Theory and Practice (0.5)

 

MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5)

 

MG4F3 Digital Marketing (0.5) #

 

MG4J6 Brand Strategy (0.5)

 

MG4J7 Advanced Consumer Behaviour (0.5)

 

MY405 Research Design for Policy and Programme Evaluation (0.5)

 

MY421L Qualitative Research Methods (0.5)  (withdrawn 2023/24)

 

MY421M Qualitative Research Methods (0.5)  (withdrawn 2023/24)

 

MY426 Doing Ethnography (0.5) #

 

MY455 Multivariate Analysis and Measurement (0.5) #

 

MY456 Survey Methodology (0.5) #

 

PB419 Creativity and Innovation (0.5) #  (not available 2023/24)

 

ST405 Multivariate Methods (0.5) #

 

ST411 Generalised Linear Modelling and Survival Analysis (0.5) #

 

ST422 Time Series (0.5) #

 

Or any other MSc-level elective course which is offered in the School, subject to approval of the Course Leader and the Programme Director.

Prerequisite Requirements and Mutually Exclusive Options

# means there may be prerequisites for this course. Please view the course guide for more information.

Note for prospective students:
For changes to graduate course and programme information for the next academic session, please see the graduate summary page for prospective students. Changes to course and programme information for future academic sessions can be found on the graduate summary page for future students.