MG4F4      Half Unit
Strategy and Innovation in a Global Context

This information is for the 2022/23 session.

Teacher responsible

Dr Heather Kappes 6.21 MAR

Availability

This course is compulsory on the MSc in Management (1 Year Programme). This course is not available as an outside option.

Course content

This Capstone Course builds connections between management theory and practice and equips students with the skills necessary to succeed in their managerial careers. The overarching teaching objective is to apply material learned in MiM courses to create managerial recommendations that can help a firm improve and defend its competitive advantage both immediately and for its future.

Before, during, and after an international trip, students will work in groups to tackle a client company’s business problem(s). Students will need to balance company objectives, available resources, theoretical knowledge, and group members’ knowledge and expertise. Success requires analytical techniques and reasoning as well as the ability to switch between considering the big picture and the fine-grained detail.

Teaching

6 hours of seminars in the ST.

2 x 180 minute seminars plus approximately 40 hours of work during a one-week international trip the period after exams and summer term.

Formative coursework

Formative feedback will be provided on the basis of preparatory seminar work.

Indicative reading

1) Chernev, Alexander. The Marketing Plan Handbook, 2011.

2) Stine, Robert, and Dean Foster. Statistics for Business: Decision Making and. Addison-Wesley, 2011.

3) D Besanko, D Dranove & M Shanley, Economics of Strategy, John Wiley, 6th Edition.; A Dixit & B Nalebuff, Thinking Strategically: The Competitive Edge in Business, Politics and Everyday Life, Norton, 1998.

4) D M Kreps, Microeconomics for Managers, W. W. Norton (2004)

5) Block, Peter, and Grover Gardner. Flawless consulting: A guide to getting your expertise used. San Francisco, CA: Pfeiffer, 1981.

Assessment

Project (80%, 2000 words), reflective learning report (10%) and other (10%) post-summer term.

This course is assessed on a project report, an individual reflection on the project and a peer review report that makes use of the concepts from the course and their application illustrated in the international trip. Details will be discussed during lectures.

Key facts

Department: Management

Total students 2021/22: 75

Average class size 2021/22: Unavailable

Controlled access 2021/22: No

Value: Half Unit

Guidelines for interpreting course guide information

Course selection videos

Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.

Personal development skills

  • Self-management
  • Team working
  • Problem solving
  • Application of information skills
  • Communication
  • Commercial awareness