Not available in 2022/23
MG412      Half Unit
Globalization and Strategy

This information is for the 2022/23 session.

Teacher responsible

Prof John Sutton


This course is available on the MSc in Economics and Management. This course is not available as an outside option.

Course content

The course studies the strategies of multinational corporations in an international context, with reference to make or buy, organization, and location choices. It studies current developments in the global economy with a focus on the key decisions that multinationals make in framing their global strategies:

  1. Economic analysis of globalization process. Assessing the growth of Chinese and Indian manufacturing, 1990-2010. Evidence from benchmarking studies.
  2. Production: What determines the strategies multinationals adopt - product range; generic strategies.
  3. Location: Competitive advantage of different countries; growth in outsourcing and Offshoring; particularly emphasizing India and China and analyzing their increasing role in the global economy.
  4. Organization: how multinationals combine the necessary local adaptation with the need to standardize to achieve efficiency.
  5. The Globalization Debate.
  6. The Prospects for sub-Saharan Africa.


20 hours of lectures and 10 hours of seminars in the LT.

Formative coursework

Students are required to make two class presentations and submit written reports on selected case studies

Indicative reading

A reading list will be provided at the start of the course.


Exam (100%, duration: 3 hours) in the summer exam period.

Key facts

Department: Management

Total students 2021/22: Unavailable

Average class size 2021/22: Unavailable

Controlled access 2021/22: No

Value: Half Unit

Guidelines for interpreting course guide information

Course selection videos

Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.

Personal development skills

  • Leadership
  • Self-management
  • Team working
  • Problem solving
  • Communication
  • Application of numeracy skills
  • Commercial awareness