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MSc in Strategic Communications

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Programme Code: TMSTRCOM

Department: Media & Communications

For students starting this programme of study in 2021/22

Guidelines for interpreting programme regulations

Classification scheme for the award of a taught master's degree (four units)
Exam sub-board local rules

Full-year programme. Students must take three compulsory courses, courses to the value of 1.5 units and a dissertation as shown below.

Please note that places are limited on some optional courses. Admission onto any particular course is not guaranteed and may be subject to timetabling constraints and/or students meeting specific prerequisite requirements.


Course number, title (unit value)

Paper 1

MC408 Theories and Concepts in Media and Communications (0.5)


And one of the following 0.5 unit courses:


MC4M1 Methods of Research in Media & Communications (including Qualitative & Quantitative Analysis) (0.5) or


MC4M7 Methods of Research in Media & Communications (including Qualitative Analysis & Applied Regression Analysis) (0.5) A

Paper 2

MC431 Critical Approaches to Strategic Communications (0.5)

Paper 3

Courses to the value of 1.5 unit(s) from the following:


MC402 The Audience in Media and Communications (0.5)


MC425 Interpersonal Mediated Communication (0.5)


MC429 Humanitarian Communication: Vulnerability, Discourse and Power (0.5)


MC432 Strategic Communication in Practice: Professional Perspectives (0.5)


MC434 Digital Platforms and Media Infrastructures (0.5) #  (not available 2021/22)


MC436 Mediating the Past (0.5)  (not available 2021/22)


MC437 Media, Data and Social Order (0.5) #


MG479 Information Systems for the Public Sector: Digital Government and Service Innovation (0.5)


MG4B3 International Marketing: A Strategic Approach (0.5)


MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5)  (not available 2021/22)


MG4F3 Digital Marketing (0.5) #


PB418 Corporate Communications (0.5)


PB427 Organisational and Social Decision Making (0.5)


Any other course which is offered in the School at master's level, subject to the consent of the candidate's programme director.

Paper 4

MC499 Dissertation: Media and Communications (1.0)


A : MY452 is an advanced Applied Regression Analysis course offered by the Department of Methodology and must be taken by students who select MC4M7. Students wishing to select this option need to already have a grounding in quantitative methods and must seek approval from the Programme Director. Approval is also subject to timetabling constraints.

# means there may be prerequisites for this course. Please view the course guide for more information.

Note: Students can take no more than one full unit of courses from outside the Department of Media and Communications (non MC-prefixed courses).

Note for prospective students:

For changes to graduate course and programme information for the next academic session, please see the graduate summary page for prospective students. Changes to course and programme information for future academic sessions can be found on the graduate summary page for future students.