MG212      Half Unit
Marketing

This information is for the 2021/22 session.

Teacher responsible

Dr Heather Kappes

Availability

This course is available on the BSc in Accounting and Finance, BSc in Business Mathematics and Statistics, BSc in Management, International Exchange (1 Term) and International Exchange (Full Year). This course is available as an outside option to students on other programmes where regulations permit and to General Course students.

This course is not capped, any student that requests a place will be given one.

Course content

The course will cover customer behaviour; segmentation, targeting and positioning; product management and diffusion; pricing, placement and promotion; and marketing relationships.

Teaching

Teaching hours in the MT will be commensurate with a usual half unit undergraduate course but note that teaching may take a different format and/or structure in 2021/22.

Students on this course will have a reading week in Week 6, in line with departmental policy.

Formative coursework

A formative assignment will be set consisting of one mock exam question. The purpose of the mock exam is to provide - as realistically as possible - a practise session for the final exam.

Indicative reading

Indicative readings:

Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.

Kotler and Keller (2009) Marketing Management, Pearson PrenticeHall.

Lambin, J-J, Chumpitaz, R. and Schuiling, S. (2007) Market Driven Management: Strategic and Operational Marketing, Palgrave Macmillan.

Assessment

Exam (60%, duration: 2 hours) in the summer exam period.
Project (40%).

The summative coursework will be a group project. Students will have the opportunity to form their own project groups within their allocated class, but the course teaching team will retain the right to make changes to group membership where necessary.

Course selection videos

Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.

Important information in response to COVID-19

Please note that during 2021/22 academic year some variation to teaching and learning activities may be required to respond to changes in public health advice and/or to account for the differing needs of students in attendance on campus and those who might be studying online. For example, this may involve changes to the mode of teaching delivery and/or the format or weighting of assessments. Changes will only be made if required and students will be notified about any changes to teaching or assessment plans at the earliest opportunity.

Key facts

Department: Management

Total students 2020/21: 191

Average class size 2020/21: 16

Capped 2020/21: No

Value: Half Unit

Guidelines for interpreting course guide information

Personal development skills

  • Self-management
  • Team working
  • Problem solving
  • Communication
  • Commercial awareness