MG4B1      Half Unit
Corporate Strategy

This information is for the 2020/21 session.

Teacher responsible

Dr Jordi Blanes I Vidal NAB 5.18


This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MiM), Global MSc in Management (MBA Exchange), MBA Exchange, MSc in Management (1 Year Programme) and MSc in Management and Strategy. This course is available with permission as an outside option to students on other programmes where regulations permit.


Students will need to have some understanding of microeconomics and knowledge of basic statistical methods would be an advantage

Course content

This course is an introduction to the strategic management of modern diversified firms. It studies how the firm’s portfolio of products and its internal organisation can be designed to maximise corporate performance.

The course addresses the following questions facing modern managers: what products and activities should the firm focus on? Which tasks should be subcontracted and which should be carried out inside the firm? How should the firm be organised internally in order to coordinate and motivate employees, managers and other stakeholders? How should the firm’s scope and internal organisation adapt to changes in the environment?


30 hours of lectures in the LT. 2 hours of lectures in the ST.

Students on this course will have a reading week in Week 6, in line with departmental policy.

Formative coursework

Students will be required to undertake the analysis of two Corporate Strategy problems which will be marked and handed back with feedback.

Indicative reading

Corporate Strategy, Tools for Analysis and Decision-Making, Phanish Puranam and Bart Vanneste, First Edition, Cambridge University Press, 2016.


Take home exam (100%, duration: 48 hours) in the summer exam period.

Important information in response to COVID-19

Please note that during 2020/21 academic year some variation to teaching and learning activities may be required to respond to changes in public health advice and/or to account for the situation of students in attendance on campus and those studying online during the early part of the academic year. For assessment, this may involve changes to mode of delivery and/or the format or weighting of assessments. Changes will only be made if required and students will be notified about any changes to teaching or assessment plans at the earliest opportunity.

Key facts

Department: Management

Total students 2019/20: Unavailable

Average class size 2019/20: Unavailable

Controlled access 2019/20: No

Value: Half Unit

Guidelines for interpreting course guide information