Not available in 2020/21
MG485      Half Unit
Management and Economics of E-Business

This information is for the 2020/21 session.

Teacher responsible

Dr Antonio Cordella NAB3.30


This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MiM), Global MSc in Management (MBA Exchange), MBA Exchange and MSc in Management of Information Systems and Digital Innovation. This course is available as an outside option to students on other programmes where regulations permit.


None, but a basic understanding of information systems within organisational contexts is assumed. Students are expected to have a basic understanding of the challenges of implementing and managing information systems in organisations.

Course content

The course discusses managerial, economics and innovation aspects of online business. The foundations of e-business are introduced to discuss the managerial challenges of the different e-business practices: platform-based businesses; digital business models; infomediation; e-marketing; and IT in supply chain management. Economic theories, such as network economics; transaction costs and pricing, are used to discuss the impact of e-business on market structure and organisation. The course introduces practical and management aspects of the impact of diverse technologies on interorganisational relationships, new organisational forms, such as networked organisations, and electronic markets. Strategies for e-business innovation including digital ecosystems and similar developments are also discussed.


20 hours of lectures and 10 hours of seminars in the LT.

A reading week will take place in W6. There will be no teaching during this week.

Formative coursework

Students will be expected to produce 1 essay in the LT.

Classes are based around reading and discussing selected journal articles from the course reading list and case studies. Formative feedback is provided through class presentations and a formative essay of 1000 words on which feedback will be provided.

Indicative reading

• Andriole S.J., 2010. Business impact of Web 2.0 technologies. Communications of the ACM, 53(12).

• Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N., 2013. Digital business strategy: toward a next generation of insights. MIS Quarterly,37(2), 471-482.

• Blut, M., Beatty, S. E., Evanschitzky, H., & Brock, C., 2014. The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link. Journal of Retailing, 90(2), 275-290.

• Buettner, R. (2017a) ‘Getting a job via career-oriented social networking markets’, Electronic Markets, 27(4), pp. 371–385. doi: 10.1007/s12525-017-0248-3

• Cordella A., 2006. Transaction costs and information systems: does IT add up? Journal of Information Technology, 21(3), pp.195–202.

• Gandomi, A. and Haider, M. (2015) ‘Beyond the hype: Big data concepts, methods, and analytics’, International Journal of Information Management, 35(2), pp. 137–144.

• Haucap, J. and Heimeshoff, U. (2014) ‘Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization?’, International Economics and Economic Policy, 11(1-2), pp. 49–61.

• ‘Hummel’s Digital Transformation Toward Omnichannel Retailing: Key Lessons L...’ (2015) MIS Quarterly Executive.

• Jones, M. (2019) ‘What we talk about when we talk about (big) data’, The Journal of Strategic Information Systems, 28(1), pp. 3–16. doi: 10.1016/j.jsis.2018.10.005.

• George, G., Haas, M. R., & Pentland, A., 2014, Big data and management. Academy of Management Journal, 57(2), 321-326.

• Kauffman R.J., Li T. & van Heck E., 2010. Business Network-Based Value Creation in Electronic Commerce. International Journal of Electronic Commerce, 15(1), pp.113–144.

• Koch H., Gonzalez E. & Leidner D., 2012. Bridging the work/social divide: the emotional response to organizational social networking sites. European Journal of Information Systems, 21(6), pp.699–717.

• Mandviwalla M. & Watson R., 2014 Generating capital from social media. MIS Quarterly Executive, Vol.13, No.2, 97-113.

• McElheran, K.,2015. Do market leaders lead in business process innovation? The case (s) of e-business adoption. Management Science.

• Martin, K. (2019) ‘Designing Ethical Algorithms’, MIS Quarterly Executive, pp. 129–142.

• Schaupp, L. C., & Bélanger, F., 2013. The Value of Social Media for Small Businesses. Journal of Information Systems, 28(1), 187-207.

• Tay K.B. & Chelliah J., 2011. Disintermediation of traditional chemical intermediary roles in the Electronic Business-to-Business (e-B2B) exchange world. The Journal of Strategic Information Systems, 20(3), pp.217–231.

• Yadav, M. S., & Pavlou, P. A., 2014. Marketing in Computer-Mediated Environments: Research Synthesis and New Directions. Journal of Marketing, 78(1), 20-40.

• Zott C., Amit R. & Massa L., 2011. The Business Model: Recent Developments and Future Research. Journal of Management, 37(4), pp.1019–1042.


Exam (100%, duration: 3 hours) in the summer exam period.

Important information in response to COVID-19

Please note that during 2020/21 academic year some variation to teaching and learning activities may be required to respond to changes in public health advice and/or to account for the situation of students in attendance on campus and those studying online during the early part of the academic year. For assessment, this may involve changes to mode of delivery and/or the format or weighting of assessments. Changes will only be made if required and students will be notified about any changes to teaching or assessment plans at the earliest opportunity.

Key facts

Department: Management

Total students 2019/20: 11

Average class size 2019/20: 9

Controlled access 2019/20: Yes

Value: Half Unit

Guidelines for interpreting course guide information

Personal development skills

  • Leadership
  • Team working
  • Problem solving
  • Application of information skills
  • Communication
  • Commercial awareness