This information is for the 2019/20 session.
Teacher responsible
Teacher is TBC
Availability
This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MiM), Global MSc in Management (MBA Exchange), MBA Exchange, MSc in Management (1 Year Programme), MSc in Management and Strategy and MSc in Management of Information Systems and Digital Innovation. This course is available with permission as an outside option to students on other programmes where regulations permit.
Course content
The content of the course is organised into two principal modules: (1) pricing strategy and fundamentals and (2) pricing tactics and implementation. The first module of the course covers the fundamental analytical tools, theories, and conceptual frameworks needed for price strategy formulation. Basic principles from marketing, economics, and psychology will be briefly reviewed and extended. The module provides an in-depth treatment of the role of price in the firm’s value proposition to the customer and the determination of customer response to price. The second module of the course covers pricing tactics and opportunities for achieving price customisation.
Teaching
30 hours of lectures in the LT.
Formative coursework
Students will be engaged in analysing a number of cases, doing numerical problems, as well as analysis data sets using the techniques learned in class. This will set the stage for their group project (gathering and analysing data) as well as the take-home assignment (which will involve numerical problems, case analysis, and analysing data sets).
Indicative reading
Assessment
Project (45%), coursework (45%) and class participation (10%) in the LT.
The coursework is an Individual Take-home assignment and the project will be in groups.
Key facts
Department: Management
Total students 2018/19: Unavailable
Average class size 2018/19: Unavailable
Controlled access 2018/19: No
Value: Half Unit
Personal development skills