This information is for the 2019/20 session.
Teacher responsible
Dr Stephen Smithson NAB3.31 and Dr Antonio Cordella NAB3.30
Availability
This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MiM), Global MSc in Management (MBA Exchange), MBA Exchange and MSc in Management of Information Systems and Digital Innovation. This course is available as an outside option to students on other programmes where regulations permit.
Pre-requisites
None, but a basic understanding of information systems within organisational contexts is assumed. Students are expected to have a basic understanding of the challenges of implementing and managing information systems in organisations.
Course content
The course discusses managerial, economics and innovation aspects of online business. History and foundations of online business are introduced to discuss the managerial challenges of the different e-business practices: Business-to-consumer (B2C) and Business-to-business (B2B) systems; e-marketing; intermediation; and IT in supply chain management. Economic theories, such as transaction costs and principal agent, are used to discuss the impact of e-business on market structure and organisation. The course introduces practical and management aspects of the impact of diverse technologies on interorganisational relationships, new organisational forms, such as networked organisations, and electronic markets. Strategies for e-business innovation including web 2.0 and similar developments are also discussed.
Teaching
20 hours of lectures and 10 hours of seminars in the LT.
A reading week will take place in W6. There will be no teaching during this week.
Formative coursework
Students will be expected to produce 1 essay in the LT.
Classes are based around reading and discussing selected journal articles from the course reading list and case studies. Formative feedback is provided through class presentations and a formative essay of 1000 words on which feedback will be provided.
Indicative reading
Assessment
Exam (100%, duration: 3 hours) in the summer exam period.
Key facts
Department: Management
Total students 2018/19: 22
Average class size 2018/19: 11
Controlled access 2018/19: No
Value: Half Unit
Personal development skills