Advanced Methods of Research in Media & Communications (including Qualitative & Quantitative Analysis)
This information is for the 2020/21 session.
Professor Ellen Helsper
This course is compulsory on the MSc in Media and Communications (Research). This course is available with permission as an outside option to students on other programmes where regulations permit.
Students taking non-research track media and communications MSc programmes may take this course instead of MC4M1 subject to their own degree regulations and with the agreement of the teacher responsible.
i. Principles of Research in Media and Communications: A series of lectures offered by media and communications staff in MT. The lectures will normally cover the following topics central to research design across the social sciences, with a specific emphasis on their application to media and communications contexts: the general nature of research as social inquiry, interviewing, social network analysis, critical discourse analysis, content analysis, visual analysis, survey design/questionnaires, experiments, ethnography and participant observation, as well as research ethics.
ii. Principles of Social Research and Specialist social research workshop: A series of ten three-hour workshops (10 comprised of two x 1.5 hour sessions) offered by media and communications staff in LT. Students are required to participate in all ten workshops.
iii. Quantitative Analysis: Students take two statistics courses offered by the Department of Methodology: MY464 Introduction to Quantitative Methods for Media and Communications; MY452L Applied Regression Analysis. Please note that these courses are compulsory and automatically included when you register for the standard MC4M2 course. Students may be permitted to substitute a more advanced course offered by the Department of Methodologyin place of MY464 and/or MY452L, with the approval of the MC4M2 course convenor and subject to timetabling constraints.
This course is delivered through a combination of lectures, seminars and workshops totalling a minimum of 95 hours across Michaelmas and Lent Term. This year, some or all of this teaching will be delivered through a combination of virtual classes and flipped-lectures delivered as online videos. This course includes a reading week in Week 6 of term.
i. Principles of Research in Media and Communications: Lecture (one hour) x 10 MT; Lecture on Writing Methodological Critiques (one hour) x 1 LT.
ii. Principles of Social Research: Workshop (three hours) x 10 LT.
iii. Quantitative Analysis:
- MY464: This course is delivered through a combination of classes and lectures in the MT. This year, this teaching may be delivered through a combination of short online recorded films for the lectures and live classes, which will be delivered face-to-face where feasible, or online where not. Combined hours across lectures and classes will be equivalent to a minimum of 30 hours face-to-face teaching.
- MY452L: This course is delivered through a combination of classes and lectures totalling a minimum of 20 hours in the LT. This year, some or all of this teaching may be delivered through a combination of virtual classes and flipped-lectures delivered as short online videos.
iv. Methodology pilot drop in clinic: Workshop (two hours) x 1 LT and ST.
i. Principles of Research in Media and Communications: All students are expected to complete advance readings and submit one essay of 1500 words in the MT.
ii. Principles of Social Research Workshops: All students are expected to complete advance readings and submit workshop assignments.
iii. Quantitative Analysis: Most statistics courses require weekly assignments
- Alasuutari, P. (1995). Researching Culture: Qualitative Method and Cultural Studies. London; Thousand Oaks, Calif: SAGE Publications Ltd.
- Bauer, M. W., & Gaskell, G. D. (2000). Qualitative Researching with Text, Image and Sound: A Practical Handbook for Social Research. London; Thousand Oaks, Calif: SAGE Publications Ltd.
- Bell, A., & Garrett, P. (1998). Approaches To Media Discourse. Oxford; Malden, Mass: John Wiley & Sons.
- Bertrand, I & Hughes, P. (2005) Media Research Methods. Audiences, Institutions and Texts. New York: Palgrave.
- Bryman, A. (2012). Social Research Methods. Oxford; New York: Oxford University Press.
- Deacon, D., Pickering, M., Golding, P., & Murdock, G. (1999). Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis. London: Hodder Education.
- Flick, U. (1998). An Introduction to Qualitative Research. London; Thousand Oaks, Calif: SAGE Publications Ltd.
- Kent, R. (1994). Measuring Media Audiences. London; New York: Cengage Learning EMEA.
- Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials. London; Thousand Oaks, Calif: SAGE Publications Ltd.
- Schroder, K., Drotner, K., Kline, S., & Murray, C. (2003). Researching Audiences: A Practical Guide to Methods in Media Audience Analysis. London: New York: Bloomsbury Academic.
- Silverman, D. (2013). Doing Qualitative Research: A Practical Handbook. London; Thousand Oaks, Calif: SAGE Publications Ltd.
Coursework (66%, 5000 words) and take-home assessment (14%) in the ST.
Continuous assessment (3%) in the LT.
Online assessment (17%).
Description of assessment:
1. Coursework: One written assignment of not more than 5000 words to be submitted in the ST (66%).
2. Three assessments relating to Quantitative Analysis: One three-hour online assessment in the January exam period for MY464, as well as one two-hour take home assessment in ST and continuous assessment in LT for MY452L (see Methodology Department course guides) (34%).
Student performance results
(2016/17 - 2018/19 combined)
|Classification||% of students|
Important information in response to COVID-19
Please note that during 2020/21 academic year some variation to teaching and learning activities may be required to respond to changes in public health advice and/or to account for the situation of students in attendance on campus and those studying online during the early part of the academic year. For assessment, this may involve changes to mode of delivery and/or the format or weighting of assessments. Changes will only be made if required and students will be notified about any changes to teaching or assessment plans at the earliest opportunity.
Department: Media & Communications
Total students 2019/20: 4
Average class size 2019/20: 3
Controlled access 2019/20: Yes
Value: One Unit
Personal development skills
- Team working
- Problem solving
- Application of information skills
- Application of numeracy skills
- Specialist skills