MG485      Half Unit
Management and Economics of E-Business

This information is for the 2019/20 session.

Teacher responsible

Dr Stephen Smithson NAB3.31 and Dr Antonio Cordella NAB3.30


This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MiM), Global MSc in Management (MBA Exchange), MBA Exchange and MSc in Management of Information Systems and Digital Innovation. This course is available as an outside option to students on other programmes where regulations permit.


None, but a basic understanding of information systems within organisational contexts is assumed. Students are expected to have a basic understanding of the challenges of implementing and managing information systems in organisations.

Course content

The course discusses managerial, economics and innovation aspects of online business. History and foundations of online business are introduced to discuss the managerial challenges of the different e-business practices: Business-to-consumer (B2C) and Business-to-business (B2B) systems; e-marketing; intermediation; and IT in supply chain management. Economic theories, such as transaction costs and principal agent, are used to discuss the impact of e-business on market structure and organisation. The course introduces practical and management aspects of the impact of diverse technologies on interorganisational relationships, new organisational forms, such as networked organisations, and electronic markets. Strategies for e-business innovation including web 2.0 and similar developments are also discussed.


20 hours of lectures and 10 hours of seminars in the LT.

A reading week will take place in W6. There will be no teaching during this week.

Formative coursework

Students will be expected to produce 1 essay in the LT.

Classes are based around reading and discussing selected journal articles from the course reading list and case studies. Formative feedback is provided through class presentations and a formative essay of 1000 words on which feedback will be provided.

Indicative reading

  • Andriole S.J., 2010. Business impact of Web 2.0 technologies. Communications of the ACM, 53(12).
  • Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N., 2013. Digital business strategy: toward a next generation of insights. MIS Quarterly,37(2), 471-482.
  • Blut, M., Beatty, S. E., Evanschitzky, H., & Brock, C., 2014. The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link. Journal of Retailing, 90(2), 275-290.
  • Casadesus-Masanell R. & Ricart J.E., 2010. From Strategy to Business Models and onto Tactics. Long Range Planning, 43(2-3), pp.195–215.
  • Chu C. & Smithson S., 2007. E-business and organizational change: a structurational approach. Information Systems Journal, 17(4), pp.369–389.
  • Cordella A., 2006. Transaction costs and information systems: does IT add up? Journal of Information Technology, 21(3), pp.195–202.
  • Cusumano M.A., 2014. How traditional firms must compete in the sharing economy. Communications of the ACM, 58(1), pp.32–34.
  • George, G., Haas, M. R., & Pentland, A., 2014, Big data and management.Academy of Management Journal, 57(2), 321-326.
  • Kauffman R.J., Li T. & van Heck E., 2010. Business Network-Based Value Creation in Electronic Commerce. International Journal of Electronic Commerce, 15(1), pp.113–144.
  • Kauffman, Robert J.; Li, Ting; van Heck, Eric (2010) Business Network-Based Value Creation in Electronic Commerce. International Journal of Electronic Commerce 15 (1) / Fall
  • Koch H., Gonzalez E. & Leidner D., 2012. Bridging the work/social divide: the emotional response to organizational social networking sites. European Journal of Information Systems, 21(6), pp.699–717.
  • Mandviwalla M. & Watson R., 2014 Generating capital from social media. MIS Quarterly Executive, Vol.13, No.2, 97-113.
  • McElheran, K.,2015. Do market leaders lead in business process innovation? The case (s) of e-business adoption. Management Science.
  • Middleton C., Scheepers R. & Tuunainen V.K., 2014. When mobile is the norm: researching mobile information systems and mobility as post-adoption phenomena. European Journal of Information Systems, 23(5), pp.503–512.
  • Picot, A., C. Bortenlanger, et al. (1997). "Organization of Electronic Markets: Contributions from the New Institutional Economics." The Information Society: An International Journal 13(1): 107-123.
  • Schaupp, L. C., & Bélanger, F., 2013. The Value of Social Media for Small Businesses. Journal of Information Systems, 28(1), 187-207.
  • Tay K.B. & Chelliah J., 2011. Disintermediation of traditional chemical intermediary roles in the Electronic Business-to-Business (e-B2B) exchange world. The Journal of Strategic Information Systems, 20(3), pp.217–231.
  • Yadav, M. S., & Pavlou, P. A., 2014). Marketing in Computer-Mediated Environments: Research Synthesis and New Directions. Journal of Marketing, 78(1), 20-40.
  • Zott C., Amit R. & Massa L., 2011. The Business Model: Recent Developments and Future Research. Journal of Management, 37(4), pp.1019–1042.
  • Zott C., Amit R., Massa L. (2011). The business model: Recent developments and future research. Journal of Management, 37: 1019-1042


Exam (100%, duration: 3 hours) in the summer exam period.

Key facts

Department: Management

Total students 2018/19: 22

Average class size 2018/19: 11

Controlled access 2018/19: No

Value: Half Unit

Guidelines for interpreting course guide information

Personal development skills

  • Leadership
  • Team working
  • Problem solving
  • Application of information skills
  • Communication
  • Commercial awareness