MC402 Half Unit
The Audience in Media and Communications
This information is for the 2018/19 session.
Prof Sonia Livingstone FAW.7.01L
This course is available on the MPhil/PhD in Data, Networks and Society, MSc in Culture and Society, MSc in Marketing, MSc in Media and Communications, MSc in Media and Communications (Research), MSc in Politics and Communication and MSc in Strategic Communications. This course is available with permission as an outside option to students on other programmes where regulations permit.
In order to accommodate academic staff research leave and sabbaticals, and in order to maintain smaller seminar group sizes, this course is capped, meaning that there is a limit to the number of students who can be accepted.
This course examines a variety of social, cultural and psychological issues as they relate to the audiences for mass and social media. It analyses people's everyday engagement with a mediated world. We will review the history of audiences and audience research from the vantage point of the present digital age, also examining key theories of audiences’ and users’ interpretation, engagement, fandom and creativity in a global and cross-media perspective. Students will be encouraged to read widely, to forge links with other aspects of media, communications and cultural studies in order to critically examine the positioning of audiences and users within the field, and to debate the nature and future of audiences in a changing media landscape.
10 hours of lectures and 10 hours of seminars in the MT.
All students are expected to complete advance reading, prepare seminar presentations, and submit one essay of 1,500 words.
Abercrombie, N. & Longhurst, B. (1998) Audiences: A Sociological Theory of Performance and Imagination, Sage;
Athique, A. (2016) Transnational Audiences: Media Reception on a Global Scale. Cambridge: Polity;
Brooker, W. & Jermyn, D. (Eds.) (2003) The Audience Studies Reader, Routledge;
Butsch, R., & Livingstone, S. (Eds.) (2013) Meanings of Audiences: Comparative discourses, Routledge; Read chapter 1 online at http://eprints.lse.ac.uk/59640/
Carpentier, N., Schroeder, K., & Hallett, L. (Eds.) (2013), Audience Transformations: Shifting Audience Positions in Late Modernity, Intellect;
Evans, E. (2011) Transmedia Television: Audiences, New Media and Daily Life, Routledge;
Morley, D. (1992) Television, Audiences and Cultural Studies, Routledge;
Napoli, P. (2011) Audience Evolution: New Technologies and the Transformation of Media Audiences. NY: Columbia Univ. Press;
Nightingale, V. (ed.) (2011) The Handbook of Media Audiences, Wiley-Blackwell;
Patriarche, G. et al. (eds.) (2014) Audience Research Methodologies: Between Innovation and Consolidation. London: Routledge;
Sender, K. (2012). The makeover: Reality television and reflexive audiences. New York: New York University Press.
Essay (100%, 3000 words) in the LT.
Student performance results
(2014/15 - 2016/17 combined)
|Classification||% of students|
Department: Media & Communications
Total students 2017/18: 91
Average class size 2017/18: 15
Controlled access 2017/18: Yes
Lecture capture used 2017/18: Yes (LT)
Value: Half Unit
Personal development skills
- Specialist skills
This course critically investigates the nature and the future of audiences in our ever changing media environment.
"I enjoyed the involvement of guest lecturers - it made the course varied and interesting. I also appreciated the activities that made us pool our personal experience on Moodle."