Not available in 2017/18
MG453      Half Unit
Managing Digital Business

This information is for the 2017/18 session.

Teacher responsible

Dr Tony Cornford NAB3.29


This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MIM), Global MSc in Management (MBA Exchange) and MBA Exchange. This course is available with permission as an outside option to students on other programmes where regulations permit.

Course content

The course draws from the field of information systems to study underlying theories of digital business, strategies for using digital technologies and the moves towards new business models.

Topics covered include: the nature of digital business as a technology-enabled business model concept; digital economics; digital business in the context of the global economy; technology, data infrastructures and platforms; developing a digital strategy; sourcing digital technologies and services; digital government and digital governance; the business logics of open and free; security, transparency, privacy and risk in digital business.


15 hours of lectures and 13 hours and 30 minutes of seminars in the MT. 3 hours of workshops in the LT.

Formative coursework

A 1,000 word literature review coursework provides guidance and feedback for the summative essay. In seminars students present on cases studies and research articles, lead group discussions, and receive feedback on presentation and substantive content.

Indicative reading

Athique, A (2013)  Digital Media and Society: An Introduction, Cambridge, Polity Press.

Brynjolfsson, E. (2009) Wired for Innovation: How Information Technology is Reshaping the Economy, Cambridge MA, MIT Press.

Dunleavy, P., Margetts, H., Bastow, S., and Tinkler, J. (2008) Digital Era Governance, Oxford, Oxford University Press.

Galliers, R.D. and Currie, W.L. (2011) The Oxford Handbook of Management Information Systems, Oxford, Oxford University Press.

Gawer, A Ed. (2009) Platforms, Markets and Innovation, London , Edward Elgar.

Lanier, J. (2013) Who Owns the Future, London,  Allan Lane.

McAfee, A. Enterprise 2.0, Boston MA, Harvard Business Press.

Sorensen, C. (2011) Enterprise Mobility, London, Palgrave


Essay (70%, 3000 words), class participation (10%) and other (20%) in the MT.

The other assessment is a critical literature review (20%, 1000 words).

Key facts

Department: Management

Total students 2016/17: Unavailable

Average class size 2016/17: Unavailable

Controlled access 2016/17: No

Value: Half Unit

Guidelines for interpreting course guide information

Personal development skills

  • Application of information skills
  • Communication
  • Commercial awareness