Core Disciplines II: Marketing, Human Resource Management and Information Systems

This information is for the 2014/15 session.

Teacher responsible

Dr Will Venters, NAB 3.13


This course is compulsory on the BSc in Management. This course is available as an outside option to students on other programmes where regulations permit. This course is not available to General Course students.

Course content

This course is the second of two integrated core units in management, which aim to provide students with an understanding of the drivers of organisational performance. In this course, we cover perspectives and issues in (i) human resource management, (ii) marketing and (iii) information systems. (i) will include job design,  job analysis and competency modelling; recruitment and selection methods; socialization, turnover and retention; training and development; performance appraisal and management. (ii) will include customer behaviour; segmentation, targeting and positioning; product management and diffusion; pricing, placement and promotion; and marketing relationships. (iii) will include data, information and knowledge; the evolution of IS management practices; information systems strategy; information systems projects and organisational change; ebusiness; globalisation and IT; information systems outsourcing; and IT infrastructure. The course will be explicitly integrative and a key part of the assessment process will be an integrative group exercise around a case study.


20 hours of lectures and 9 hours of classes in the MT. 20 hours of lectures and 10 hours of classes in the LT. 1 hour of classes in the ST.

Formative coursework

Three formative assignments will be set, consisting of one mock exam question to be completed at the end of each of the three sections of the course. The purpose of the mock exam is to provide - as realistically as possible - a practice session for the real exam.

Indicative reading

Barrick, M., Feild, H. S., & Gatewood, R. (2011). Selection in Human Resource Management (International 7ed.). Andover: Cengage Learning.

Noe, R., Hollenbeck, J., Gerhart, B., & Wright, P. (2012). Human Resource Management: Gaining a Competitive Advantage (Global ed.). Glasgow: McGraw-Hill.

Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.

Kotler and Keller (2009) Marketing Management, Pearson PrenticeHall.

Lambin, J-J, Chumpitaz, R. and Schuiling, S. (2007) Market Driven Management: Strategic and Operational Marketing, Palgrave Macmillan.

Beynon-davies, P. (2013). Business Information Systems, Palgrave, London.

Burgelman R., Christensen, C et al. (2009). Strategic Management of Technology and Innovation. Management Information Systems: Pearson.

Galliers, R. and Leidner, D. (2009) Strategic Information Management. Routledge, London.

Laudon, K  and Laudon, J (2013) Management Information Systems, Pearson, London. 


Exam (60%, duration: 2 hours) in the main exam period.
Project (40%, 4000 words) in the LT.

Key facts

Department: Management

Total students 2013/14: 102

Average class size 2013/14: 13

Capped 2013/14: No

Lecture capture used 2013/14: Yes (LT)

Value: One Unit

Guidelines for interpreting course guide information

PDAM skills

  • Leadership
  • Self-management
  • Team working
  • Problem solving
  • Application of information skills
  • Communication
  • Application of numeracy skills
  • Commercial awareness
  • Specialist skills