MG4B1      Half Unit
Corporate Strategy (formerly MN431)

This information is for the 2015/16 session.

Teacher responsible

Mr Jordi Blanes I Vidal NAB5.27


This course is available on the IMEX Exchange, MSc in International Management, MSc in Management, MSc in Management (CEMS MIM) and MSc in Management and Strategy. This course is available with permission as an outside option to students on other programmes where regulations permit.


Students will need to have some understanding of microeconomics and knowledge of basic statistical methods would be an advantage

Course content

This course is an introduction to the strategic management of modern diversified firms. It studies how the firm’s portfolio of products and its internal organisation can be designed to maximise corporate performance.

The course addresses the following questions facing modern managers: what products and activities should the firm focus on? Which tasks should be subcontracted and which should be carried out inside the firm? How should the firm be organised internally in order to coordinate and motivate employees, managers and other stakeholders? How should the firm’s scope and internal organisation adapt to changes in the environment?


30 hours of lectures in the LT. 2 hours of lectures in the ST.

Students on this course will have a reading week in Week 6, in line with departmental policy.

Formative coursework

Students will be required to undertake the analysis of three Corporate Strategy problems which will be marked and handed back with feedback.

Indicative reading

Corporate Strategy, A Resource-Based Approach, David J. Collis and Cynthia A. Montgomery, Second Edition, McGraw-Hill Irwin, 2005.


Exam (90%, duration: 2 hours) in the main exam period.
Class participation (10%).

Key facts

Department: Management

Total students 2014/15: Unavailable

Average class size 2014/15: Unavailable

Controlled access 2014/15: No

Lecture capture used 2014/15: Yes (LT)

Value: Half Unit

Guidelines for interpreting course guide information