MG464      Half Unit
CEMS Global Business Principles

This information is for the 2015/16 session.

Teacher responsible

Prof Paul Willman NAB 4.18 and Dr Brittany Jones NAB 4.04


This course is compulsory on the CEMS Exchange. This course is not available as an outside option.

This course is compulsory for, and only available to, visiting CEMS students.

Course content

The course examines how firms shape their international strategies, examining the processes, planning techniques and tools for strategic analysis, strategy formulation and implementation in a global setting. It examines the challenges and opportunities in the global environment. It focuses on cross-border competition and the interaction between globalization and corporate social responsibility. It looks at how companies differ across countries and how can we extend our understanding of defining and assessing the quality of a firm’s international competitive strategy in different institutional contexts.


30 hours of lectures in the MT.

Students on this course will have a reading week in Week 6 of LT, in line with departmental policy

Formative coursework

Students will be expected to produce 1 essay in the MT.

Indicative reading

Carroll, Glenn R. "A Sociological View on Why Firms Differ." Strategic Management Journal 14 (1993): 237-249.

Di Maggio, Paul ed. (2001). The Twenty-first Century Firm: The Changing Organisation in International Perspective. Princeton, NJ: Princeton University Press

Michael Hitt, R. Duane Ireland and Robert E. Hoskisson. (2007) Strategic management: competitiveness and globalization. Mason, OH: Thompson.

Piketty, T. (2013). Capital in the Twenty-First century. Harvard: UP.

Williamson, O.E. (1985).The Economic Institutions of Capitalism. New York, Free Press.

Willman, P.  (2014) Understanding Management; The Social Science Foundations. Oxford: OUP.


Essay (40%, 2000 words), project (50%) and class participation (10%) in the MT.

For the group project the total mark (50%) will be comprised of 40% from group mark, with an additional 10% from peer review scores of individual contribution.

Key facts

Department: Management

Total students 2014/15: Unavailable

Average class size 2014/15: 33

Controlled access 2014/15: No

Value: Half Unit

Guidelines for interpreting course guide information

Personal development skills

  • Leadership
  • Self-management
  • Team working
  • Problem solving
  • Application of information skills
  • Communication