MG412      Half Unit
Globalization and Strategy

This information is for the 2015/16 session.

Teacher responsible

Prof John Sutton

Availability

This course is available on the MSc in Management and Economics. This course is not available as an outside option.

Course content

The course studies the strategies of multinational corporations in their international context, including among others make or buy, organization, and location choices. It studies current developments in the global economy with a focus on the key decisions that multinationals make in their global strategy:

  1. Economic analysis of globalization process. Assessing the growth of Chinese and Indian manufacturing, 1990-2010. Evidence from benchmarking studies.
  2. Production: What determines the strategies multinationals adopt - product range; generic strategies.
  3. Location: Competitive advantage of different countries; growth in outsourcing and Offshoring; particularly emphasizing India and China and analyzing their increasing role in the global economy.
  4. Organization: how multinationals combine the necessary local adaptation with the need to standardize to achieve synergies.
  5. The Globalization Debate.
  6. The Prospects for sub-Saharan Africa.

Teaching

20 hours of lectures and 10 hours of seminars in the LT.

Formative coursework

Students are required to make two class presentations and submit written reports on selected case studies

Indicative reading

A reading list will be provided at the start of the course.

Assessment

Exam (100%, duration: 3 hours) in the main exam period.

Key facts

Department: Management

Total students 2014/15: 12

Average class size 2014/15: 12

Controlled access 2014/15: Yes

Lecture capture used 2014/15: Yes (LT)

Value: Half Unit

Guidelines for interpreting course guide information

Personal development skills

  • Leadership
  • Self-management
  • Team working
  • Problem solving
  • Communication
  • Application of numeracy skills
  • Commercial awareness

Course survey results

(2011/12 - 2013/14 combined)

1 = "best" score, 5 = "worst" score

The scores below are average responses.

Response rate: 90.6%

Question

Average
response

Reading list (Q2.1)

1.6

Materials (Q2.3)

1.7

Course satisfied (Q2.4)

1.2

Lectures (Q2.5)

1.1

Integration (Q2.6)

1.2

Contact (Q2.7)

1.3

Feedback (Q2.8)

1.4

Recommend (Q2.9)

Yes

96.2%

Maybe

3.8%

No

0%