MSc in Marketing

Programme code: TMMK

Department: Management

This information is for the 2017/18 session.

Guidelines for interpreting programme regulations
Classification scheme for the award of a taught master's degree (four units)
Exam sub-board local rules

Full-year programme. Students must take four compulsory courses and options to the value of two units as shown below. Students must also complete the pre-sessional course MG4E7 Business Fundamentals.

Paper

Course number and title

1

MG4E8

Principles of Marketing (H)

MG4E9

Marketing Analytics I: Consumer Analysis Fundamentals (H)

2

MG404

Consumer Insights I: Behavioural Fundamentals (H)

MG4F1

Marketing Action Learning Project (H)

3

Electives to the value of one unit from the following:

 

MG4F2

Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (H)

MG4F3

New Media Marketing: Managing Online and Social Media (H)

MG403

Pricing Strategy (H)

MG455

Consumer Insights II: Judgement and Decision Making (H) (not available 2017/18)

MG456

Analytics for Strategic Decisions (H)

4

Electives to the value of one unit from the following, subject to timetable constraints:

MA429

Algorithmic Techniques for Data Mining (H) (formerly MG4E1 Algorithmic Techniques for Data Mining)

MC402

The Audience in Media and Communications (H)

MC403

Contemporary Issues in Media and Communications Policy (H)

MG403

Pricing Strategy (H)

MG425

Global Business Management (H) (not available 2017/18)

MG455

Consumer Insights II: Judgement and Decision Making (H) (not available 2017/18)

MG456

Analytics for Strategic Decisions (H)

MG4A3

Incentives and Governance and Organisations (H)

MG4C2

Organisational Behaviour (H)

MG4D5

Leadership in Organisations (H)

MG4F2

Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (H)

MG4F3

New Media Marketing: Managing Online and Social Media (H)

MY405

Research Methods for Evaluation in Health, Development and Public Policy (H)

MY421

Qualitative Research Methods (H)

MY426

Doing Ethnography (H)

MY427

Qualitative Research with Non-Traditional Data (H)

MY455

Multivariate Analysis and Measurement (H)

MY456

Survey Methodology (H)

PS458

Creativity and Innovation (H)

ST405

Multivariate Methods (H)

ST411

Generalised Linear Modelling and Survival Analysis (H)

ST422

Time Series (H)

ST443

Machine Learning and Data Mining (H)

Note for prospective students:
For changes to graduate course and programme information for the next academic session, please see the graduate summary page for prospective students. Changes to course and programme information for future academic sessions can be found on the graduate summary page for future students.