Key details
- Programme typeOnline Certificate Course
- LocationOnline
- Start date15 May 2024 - Open
- Duration6 weeks
- Commitment4 - 6 hours per week
- DepartmentDepartment of Media and Communications
Overview
To effectively navigate the challenges and opportunities of an increasingly volatile, uncertain, complex, and ambiguous (VUCA) external environment, organisations must undertake a fundamental re-evaluation of their communication tools and strategies to better influence change.
The Strategic Communications in Society: Power, Ethics, and Practice online certificate course critically explores the role strategic communications play in organisational and social change. It delves into the power of communications and communicators in effecting change while highlighting ethical considerations.
Over six weeks, you'll acquire the skills and insights to develop a more strategic focus to your communications practices to better help your organisation navigate an increasingly volatile, uncertain, complex and ambiguous external environment. You’ll also gain an understanding of the broader societal impact of your communications and learn how to become a distinctive and influential voice in your organisation.
Impact
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Gain in-depth insights into the potential communications opportunities and challenges organisations may encounter in a VUCA (volatile, uncertain, complex and ambiguous) world
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Understand how strategic communications play a role in organisational and social change
- Learn how to evaluate and mitigate ethical issues in strategic communications
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Discover the benefits and challenges of working collaboratively with audiences and stakeholders
- Develop a high-level strategic communication strategy that aligns with you organisation's context and influences change
Programme content
This online certificate course is 6 weeks (excluding orientation week) with a time commitment of 4-6 hours per week.
Who attends?
- Experienced leaders and professionals in communications, public relations, marketing, media, and advertising. The course will provide them with the necessary tools to excel in strategic communications and public relations.
- Mid- to senior-level media and communication professionals aspiring to leaderships roles.
- General managers and business leaders looking to gain the tools to navigate complex messaging and engage diverse stakeholders.
- Government communications professionals and spokespeople seeking to enhance their strategic communications skills in response to a public demand for transparency.
Why LSE?
LSE Online builds on our 125 year tradition of exploring the interconnected, multidisciplinary nature of our world that shape society and business globally. Since our inception in 1895, LSE has been a pioneer in providing courses for professional development. Our founding commitment is to understand the causes of things for the betterment of society. Never has this been a more important goal than in these times of unparalleled change. We provide you with the insights and skills to think critically and independently. To make the connections, see the greater picture. To shape the future by understanding today. Whatever stage you are in your life and career. Wherever you are in the world.
Faculty
The design of this online certificate course is guided by LSE faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the course.
Professor Lee Edwards
Professor of Strategic Communications and Public Engagement, Deputy Head of Department (Education) and Programme Director for MSc Strategic Communications
Dr Claire Forbes
Guest Teacher in the Department of Media and Communications
Department overview
The Department of Media and Communications is a world-leading centre for education and research in communication and media studies at the heart of LSE’s academic community in central London. We are ranked #1 in the UK and #3 globally in our field (2022 QS World University Rankings).
Fees and entry requirements
Upon successful completion of the course, you will receive an LSE certificate of competence.
There are no prerequisites for this course