Online Career Accelerator

Digital Marketing Strategy and Analytics (Launching Soon)

Learn to design and lead digital marketing strategies at a leadership level, using data to inform your decision-making.

Download a brochureExternal Link

Key details

  • Programme type
    Online Career Accelerator
  • Location
    Online
  • Duration
    6 months
  • Commitment
    15 - 20 hours per week
  • Department
    Department of Management

Overview

Places in this accelerator are limited. By showing early interest, you’ll be the first to know when applications open. Download the programme brochure to find out more.

For businesses in the digital economy, the opportunities to connect with new audiences are vast – but they’re also in a constant state of flux. As a result, every business needs someone they can rely on to build and lead digital strategies that turn leads into customers, and customers into advocates.

As more and more human interaction takes place across digital channels, the competition for prolonged attention and meaningful connection is more intense than ever. There’s also a treasure trove of data about consumer behaviour waiting to be collected, interpreted and applied to drive business growth.

It might be no surprise then, if the demand for leaders in digital marketing continues its rise in the coming years.

The ability to perform in a marketing leadership role requires that you’re able to unlock the power of data to drive growth, deliver greater ROI on a marketing budget, and attract diverse, new talent to your team.

The LSE Digital Marketing Strategy & Analytics Career Accelerator seeks to address the need for digital marketing leaders by helping you develop integrated, up-to-date knowledge of the tools and tactics you can use to boost business performance, with a focus on transforming data into actionable insights and using visualisation to communicate these insights at a leadership level.

Through engaging coursework and industry-led projects, you’ll deepen your understanding of digital marketing and practice its application in real scenarios. From channel strategy, team structures and data privacy, to growth marketing, emerging technologies and data-backed decision-making, you’ll build a diverse portfolio of digital marketing skills you can use to drive ROI for any business.

Impact

At their core, Career Accelerators seek to address four knowledge and skill groups that lay the foundations for sustainable career success.

  • Technical knowledge and skills in high-demand technologies
  • The human skills required to attain jobs, promotions and employer-specific outcomes
  • Broad business understanding that drives effective application of technical skills
  • Reflective capabilities that support personal growth and development for meaningful careers.

Programme content

This online career accelerator is delivered over 6 months (excluding onboarding) with a time commitment of approximately 15 - 20 hours per week.

Places in this accelerator are limited. By showing early interest, you’ll be the first to know when applications open. Download the programme brochure to find out more.

Please note: the programme is subject to change during development. 

Who attends?

Whether you’re looking to step into a marketing leadership position or build a comprehensive understanding of digital marketing to diversify your skill set, this Career Accelerator aims to equip you with the tools you need to make an impact, fast.

Why LSE?

LSE Online builds on our 125 year tradition of exploring the interconnected, multidisciplinary nature of our world that shape society and business globally. Since our inception in 1895, LSE has been a pioneer in providing courses for professional development. Our founding commitment is to understand the causes of things for the betterment of society. Never has this been a more important goal than in these times of unparalleled change. We provide you with the insights and skills to think critically and independently. To make the connections, see the greater picture. To shape the future by understanding today. Whatever stage you are in your life and career. Wherever you are in the world.

Faculty

This career accelerator is designed by LSE faculty in collaboration with industry experts and leading technology companies to align programme outcomes with industry demand.

Department overview

The Department of Management at LSE is a world-class centre for research and education in business and management, that draws fully on the LSE tradition of inter-disciplinary academic excellence. Ranked #2 worldwide for business and management by the QS World University Rankings, the department informs and inspires the very best in management in practice by challenging and enhancing understanding of people, teams, organisations and markets, as well as the economic, psychological, social, political and technological contexts in which they operate worldwide. 

Fees and entry requirements

Fees and Entry Requirements to be confirmed.