The aim of this course is to provide participants with a comprehensive understanding of survey research methods. It is intended for participants who plan to design and carry out their own survey, as well as those who need to analyse data from either their own, or from existing surveys.
The course will focus on the following two main objectives:
1. We will provide participants with a methodological framework that covers the entire survey process. This framework allows researchers to identify and avoid multiple sources of error. As a result, participants will be able to maximise the reliability and validity of their survey-based findings.
2. We will enable participants to develop the practical knowledge and statistical skills that are required to carry out high quality survey research.
The syllabus includes the following topics:
- an overview of the survey process
- sources of survey error
- question design and question testing
- choosing who to interview
- methods of data collection
- the psychology of survey response
- statistical analysis of survey data
- measurement and factor analysis
- non-response and survey weights
Seminars will provide participants with an opportunity to improve their understanding of each of these topics, while simultaneously developing a range of practical and technical skills.
The course will include computer classes using the statistical software ‘Stata’. It will also provide participants with a broader knowledge of the literature on survey research methods.