Dr Michael Muthukrishna QUE.3.15

This course is available on the MSc in Behavioural Science. This course is available with permission as an outside option to students on other programmes where regulations permit.

The course is capped. 

See entry for PB417

10 hours of lectures, 4 hours of seminars and 6 hours of seminars in the LT.

See entry for PB417

Griskevicius, V. & Kenrick, D.T. (2013). Fundamental motives: How evolutionary needs influence consumer behaviour. Journal of Consumer Psychology, 23 (3), 372-386.

Cialdini, R.B. (2001). Influence: Science and Practice (4th Edt.). New York: Harper Collins.

Belk, R.W. (1988). Possessions and the Extended Self. Journal of Consumer Research, 15(2), 139-168.

Akerlof, G. A., & Shiller, R. J. (2010). Animal spirits: How human psychology drives the economy, and why it matters for global capitalism. Princeton University Press.

Bendapudi, N.& Leone, R.P. (2003). Psychological Implications of Customer Participation in Co-Production. Journal of Marketing, 67 (January), 14-28.

Frank, R. H. (2012). The Darwin economy: Liberty, competition, and the common good. Princeton University Press.

Rysman, M. (2009). The Economics of Two-Sided Markets. Journal of Economic Perspectives, 23(3), 125-143.

Sobel, J. (2005). Interdependent Preferences and Reciprocity. Journal of Economic Literature, 43(2), 392–436.

Waring, T. M., Goff, S. H., & Smaldino, P. E. (2017). The coevolution of economic institutions and sustainable consumption via cultural group selection. Ecological Economics, 131, 524–532.

Additional readings will be recommended throughout the course.

Dissertation (100%, 10000 words) in the ST.

You are required to write a 10,000 word dissertation (replacing the exam). You are expected to attend the course teaching on the half-unit that you chose to write your dissertation on.

Department: Psychological and Behavioural Science

Total students 2018/19: Unavailable

Average class size 2018/19: Unavailable

Controlled access 2018/19: No

Value: One Unit