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What gets in the way of our green intentions? Meat as a case study

Thursday 23 March 2023
1 min read
Dr Kate Laffan, Professor Liam Delaney
hamburger
Shedding light on the situations in which people fail to enact their good intentions can help inform strategies to encourage them to follow through.

Following through on your intentions can be difficult. We don’t always act as we intend, and these "intention behaviour gaps" occur in many areas of life – from exercise to diet and travel to medication adherence. The failure to follow through can have serious consequences for individuals, and in some cases for the planet.

Dr Kate Laffan, Dr Leonhard Lades and Professor Liam Delaney have examined the intention behaviour gaps in pro-environmental behaviours, highlighting the external constraints that get in peoples’ way that need to be addressed for behaviour change to happen.

Increasingly, people are reporting intentions to shift their lifestyles in ways which would reduce their negative impacts on the environment. Meat consumption is one key area of consumption in which people hold such intentions.

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Dr Kate Laffan

Assistant Professor in Behavioural Science
Department of Psychological and Behavioural Science
Kate Laffan 200x200_updated 2021

Dr Kate Laffan is an Assistant Professor in Behavioural Science in the Department of Psychological and Behavioural Science at LSE. Her research lies at the intersection of psychology and economics and she uses primarily quantitative methods including lab, field and online experiments, as well as surveys and secondary data analysis, to investigate the drivers of human behaviour and wellbeing and design and test interventions to shape how people act. She has a particular interest in environmental and pro-social behaviours and in the reciprocal relationship between what people do and how they feel in these domains.

Professor Liam Delaney

Head of Department, Professor in Behavioural Science
Department of Psychological and Behavioural Science
Liam Delaney-200 x 200

Professor Liam Delaney is the Head of Department for Psychological and Behavioural Science at LSE. His career has focused at the intersection of economics, psychology, and public policy applications. He is developing research projects across three areas: the ethical foundations and trustworthiness of behavioural public policy, mental health and economic policy, and the measurement foundations of behavioural welfare economics.