Dr Jun Yu

Dr Jun Yu

Guest Teacher and Visiting Fellow

Department of Media and Communications

English, Japanese, Korean
Key Expertise
algorithmic culture; data privacy; platformisation; datafied education

About me


Dr Jun Yu is a sociologist of communication and culture, presently working as a Policy Analyst for the Centre for Educational Research and Innovation (CERI) of the OECD, focusing on how digital and data technologies can help foster children’s wellbeing and social and emotional development.

As a Visiting Fellow at the Department of Media and Communications, his own research agenda concentrates on the intersection of datafication, digital platforms, social theory, and digital ethics. Specifically, his current research has two distinct yet interrelated strands: first, examining how algorithms and data practices are increasingly embedded in, thereby reweaving, the larger web of social and ethical relationships of solidarity and recognition; second, investigating how the continuing extraction and automated processing of personal data and the following categorisation of individuals pose and institutionalise a threat to privacy as freedom and autonomy. These are explored in a series of ongoing and recently completed research projects, such as his PhD thesis on social solidarity and algorithmic communication; the ongoing study of mediated visibility and recognition (with Assistant Professor João Vieira Magalhães at the University of Groningen), and; the project The Price of Connection (with Professor Nick Couldry).

Dr Yu holds a PhD in Media and Communications from the LSE Department of Media and Communications, and until recently he taught at three LSE Departments: Media and Communications, Management, and Sociology. Before joining the department in 2015 as a PhD researcher, he was serving as a Policy Officer at the government-approved media regulator in South Korea, collaborating in a range of projects with the International Telecommunication Union. He holds two Master’s degrees: one in Sociology from the University of Cambridge (Christ’s College) and the other in Media and Communications from the LSE, and a Bachelor’s degree in Media and Communications from Goldsmiths, University of London.


Expertise Details

algorithmic culture; data privacy; platformisation; datafied education


Peer-Reviewed Journal Articles

  • Yu, J. and Kim, J.-H. (forthcoming 2021) In Search for ‘Truths’: South Korean society and the politics of live video streaming platforms – cases of YouTube and Afreeca TV. American Behavioral Scientist [paper accepted for the special issue: The Network Society Today: (Revisiting) Manuel Castells’ Information Age Trilogy].
  • Yu, J. and Couldry, N. (2020) Education as a Domain of Natural Data Extraction: Analysing corporate discourse about educational tracking. Information, Communications and Society [online]: https://doi.org/10.1080/1369118X.2020.1764604
  • Kim, J.-H. and Yu, J. (2019) Platformizing Webtoons: The impact on creative and digital labor in South Korea. Social Media + Society [online]: https://doi.org/10.1177/2056305119880174
  • Couldry, N. and Yu, J. (2018) Deconstructing Datafication’s Brave New World. New Media and Society, 20(12), 4473–4491.


Book Chapters

  • Magalhães, J. C. and Yu, J. (forthcoming 2022) Mediated Visibility Regimes and Recognition: A taxonomy. In: Brighenti, A. M. (ed.) The New Politics of Visibility: Spaces, actors, practices and technologies in the visible. Bristol: Intellect Books.
  • Georgiou, M. and Yu, J. (2019) Subjectivity in the Media City: The media life and representation of the cosmopolitan stranger. In: Krajina, Z. and Stevenson, D. (eds) The Routledge Companion to Urban Media and Communication. London: Routledge.


Public Engagement

  • Yu, J., Stoilova, M. and Livingstone, S. (2018) Regulating Children’s Data and Privacy Online: The implications of the evidence for age-appropriate design. LSE blog.
  • Couldry, N. and Yu, J. (2017) Datafication and Personal Autonomy: A disguised tension. Research Report to The Enhancing Life Project, John Templeton Foundation.
  • Couldry, N. and Yu, J. (2017) Denaturalizing “the New Oil”: The ethical questions of big data. University of Chicago blog.