Dr Alicia Blum-Ross

Dr Alicia Blum-Ross

Visiting Fellow

Department of Media and Communications

Connect with me

Key Expertise
Children’s rights

About me

Alicia is an academic researcher and advocate who has worked within and outside of academia. In addition to being a Visiting Fellow at the LSE she is also the Global Public Policy Lead for Kids & Families at Google/YouTube. In her different roles she has focused on children’s rights and child safety online, and in particular on how children and young people – and their parents, caregivers and teachers – can be better supported to realize digital opportunities. She holds a doctorate in Social Anthropology, from the University of Oxford, funded by the Rausing Scholarship, where she studied how ‘at risk’ young people sought out opportunities for self-expression and civic engagement through filmmaking. She worked as a post-doc at the Digital World Research Centre at the University of Surrey where she led the ethnographic research on the Bespoke Project, which examined how community media could be used within participatory design.

Alicia is a former staff member in the Department of Media and Communications at the LSE, where she first served as an LSE Fellow, teaching on the Media & Communications masters courses and later as a postdoctoral fellow (funded by the ESRC) on her project ‘Sharing youth voices.’ From 2014 – 2018 she worked with Sonia Livingstone on the Parenting for a Digital Future research project and blog, a mixed-method study that examined how parents and caregivers approach the challenges and opportunities of raising children in a ‘digital age.’ Alicia has also worked as a co-investigator on the Horizon2020-funded project Makerspaces in the Early Years, which examines how parents and caregivers support children learning basic digital literacy through ‘making’ in hands-on science museums. Alicia remains a Visiting Fellow while she serves as a co-editor of a book on the makerspaces project, and as the co-author (with Sonia) of the forthcoming book Parenting for a digital future: How hopes and fears about technology shape our children's lives (Oxford University Press).

Both prior to and during her time at the LSE Alicia has also worked outside of academia as a project manager, expert consultant and evaluator helping create compelling digital and media literacy projects for children. She led education programmes at the London Film Festival and worked as a consultant for the education department at the British Film Institute. She has also acted as a strategic planning and evaluation consultant for the BAFTA Learning & Events programme and Into Film, among others. She recently completed a research review on the future of children and technology for the ICT Coalition for Children Online. At the end of 2018 she started a new role as the Global Public Policy Lead for Children and Families at Google/YouTube where she is focusing on helping create new products and policies that build children’s rights and minimize risks, engaging with children, caregivers, industry leaders and academic experts.

Dr Blum-Ross will work with Professor Sonia Livingstone during her time at LSE.

Expertise Details

children’s rights; safety and digital media and technology; digital literacy and citizenship; ethnographic; mixed-method and participatory research methods; media and technology policy; families and parents; ‘screen time’ and digital wellbeing

Select Publications

Livingstone, S. and Blum-Ross, A., (forthcoming) Parenting for a Digital Future: How Hopes and Fears about Technology Shape Our Children’s Lives. Oxford University Press.

Blum-Ross, A. and Livingstone, S. (2018) The Trouble with ‘Screen Time’ Rules In Mascheroni, G., Ponte, C. & Jorge, A. (eds) Digital Parenting: The Challenges for Families in the Digital Age, Nordicom Yearbook 2018. The International Clearinghouse on Children, Youth and Media: Gottenburg, Sweden.

Livingstone, S. and Blum-Ross, A., Pavlick, J. and Olafsson, K. (2018) In the Digital Home, how do Parents Support their Children and Who Supports Them? Parenting for a Digital Future: Survey Report 1London School of Economics and Political Science.

Livingstone, S. and Blum-Ross, A. (2018) Imagining the Future through the Lens of the Digital: Parents’ Narratives of Generational Change. In Papacharissi, Z (ed.) A Networked Self: Birth, Life and Death. New York and London: Routledge.

Blum-Ross, A. and Livingstone, S. (2017) ‘‘Sharenting,’ Parent Blogging and the Boundaries of the Digital Self.’ Popular Communication: The International Journal of Media & Culture.      

Blum-Ross, A. and Livingstone, S. (2016) ‘Families and Screen Time: Current Advice and Emerging Research.’ Media Policy Brief 17. London: Media Policy Project, London School of Economics and Political Science.

Blum-Ross, A. and Livingstone, S. (2016) ‘From Voice to Entrepreneurship: The Individualization of Digital Media and Learning.’ In Journal of Digital Media Literacy 4(1-2) special issue on ‘Voice to Influence: Implications for Digital Citizenship and Media Literacy Education’ H. Jenkins and S. Shresthova.eds

Blum-Ross, A. (2016) ‘Voice, Empowerment and Youth-Produced Films About ‘Gangs.’’ In Learning, Media and Technology.


The Telegraph March 2018, Daily Beast January 2018, The Guardian, November 2016, BBC Breakfast November 2016, BBC Radio4 Woman’s Hour August 2016, BBC Radio4 Digital Human May 2016, BBC Radio4 Today Programme, December 2015