Ludmila Lupinacci Amaral

Ludmila Lupinacci Amaral

PhD Researcher

Department of Media and Communications

Connect with me

English, Portuguese
Key Expertise
social media, internet studies, digital culture, experience, phenomenology

About me

Research topic

Live, here and now: experiences of immediate connection through social media

Broadly speaking, Ludmila is interested in areas such as digital communication, Internet studies, technology and society, digital platforms, social media, computer-mediated communication, and qualitative methods. Her doctoral research intersects with all of these topics, and in general terms, it aims to understand if and how people experience “liveness” in their everyday engagements with social media. Liveness – the quality or condition of being ‘live’ – has been for decades a crucial topic in media and communications research. Nowadays, the promise of liveness is still widely reproduced, and most social media platforms have adopted “the live” as a distinctive resource. Ludmila starts from the assumption that the “live” is directly associated with our perceptions of time and space, and that these relations have been shifted and complexified by the incorporation and embeddedness of digital media technologies, which affect our capacities of connecting and making sense of ourselves, of others, and of the world. Therefore, Ludmila’s aim is to explore the live in the context of the everyday lived experience, adopting a phenomenological perspective.

Supervisors: Professor Nick Couldry and Professor Ellen Helsper


Ludmila completed her MSc in Communication and Information at Universidade Federal do Rio Grande do Sul (PPGCOM/UFRGS), Brazil, in 2016. In her dissertation, she looked into the appropriations and new applications of animated GIFs. She holds a BA in Social Communication – Publicity and Advertising (Famecos/PUCRS). Previously, she worked with market research and art direction. Her doctoral project is supported by an LSE PhD Studentship.


Book Chapters

  • (2019) “The closest thing to teleportation: The concept of liveness in the age of connectivity”. In: Murru, M.F., Colombo, F., Peja, L., Tosoni, S., Kilborn, R., Kunelius, R., Pruulmann-Vengerfeldt, P., Kramp,L., Carpentier, N. (Eds.) Communication as the intersection of the old and the new. ECREA Researching and Teaching Communication. Bremen, Edition Lumière, 2019.
  • (2016) “#RIPorkut: a reação dos usuários brasileiros ao fim desse site que a gente conhecia bem e considerava pakas”, with Alex Primo, Vanessa Valiati and Laura Barros. In: Pesquisa, Comunicação e Informação. Nísia Martins do Rosário and Alexandre Rocha da Silva (Editors). Porto Alegre, Editora Sulina, 2016. 

Journal Articles (Peer-reviewed)

Expertise Details

social media; internet studies; digital culture; experience; phenomenology