Behavioural research is the analysis and investigation of human behaviour through observation and scientific experimentation. Studies are often conducted on team dynamics, leadership, decision making, creativity, consumer choice, incentives and behavioural game theory. To carry out these studies, researchers recruit students or members of the general public to participate in computer exercises, surveys, or group activities.
The field of psychology has long relied on laboratory research and, as scholars explore the psychological aspects of organisational behaviour and decision making, they have begun to see the advantages of using laboratory methods. With its researcher controlled environment, lab research is an important complement to field research.