Dr Xiaolin Li

Dr Xiaolin Li

Assistant Professor

Department of Management

+44 (0)20 7106 1156
Room No
NAB 5.37
Key Expertise
Marketing channels, salesforce incentive design

About me

Xiaolin Li is an Assistant Professor of Marketing in Department of Management at LSE. She was formerly Assistant Professor of Marketing at Naveen Jindal School of Management, University of Texas at Dallas.

She is interested in B2B marketing, and her current portfolio is centered on salesforce compensation and inter-firm procurement ties. Methodologically, she is an empiricist who strives to bring the most appropriate data collection and analysis techniques to bear on the problem at hand. Her current projects employ data collection procedures ranging from archival data, questionnaire surveys, laboratory experiments, to field interventions, while her analysis procedures have ranged from mathematical modeling and regressions, to dynamic, structural micro-econometric methods.

View CV (PDF)

Marketing Faculty Research Group

Expertise Details

Marketing channels; salesforce incentive design; empirical structural modelling; field experiment