What to do with your results
After your user testing, you should have a better idea of how easy people find it to use your site. You should be able to identify problem areas, and the specific barriers to achieving certain tasks.
Write a brief report as soon as possible and circulate it to colleagues and interested parties.
Next decide what to do about your results. Maybe your users will have made suggestions themselves. Discuss ways of making improvements with your colleagues.
Think about your audience, and whether they need to be segmented. Could you send specific audiences down specific routes from the home page? Remember that you can't always put links to everything on your site from the home page. Prioritise based on user needs, and make sure there's a logical route through the site to every and any piece of information you provide.
You'll need to test your ideas. If you're confident that they'll make things easier for users, you could go ahead and make the changes to the site itself, then run more user testing sessions on the changed site.
On the other hand you might want to try out several different options; or you might not want to invest a lot of time and effort on changes that might not work as well as you hope. In that case, you can use paper prototypes, or design mock-ups.
Next section: Paper prototypes and mock-ups
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