First steps - audience

Know who your audience is.

For instance, the audience for the Student Services Centre is current students.

If you have a wide audience, think about which sections of your audience are most important. Focus your efforts on them. For instance, although the LSE corporate website could be used by a wide range of people, the audiences it focuses on are prospective students; researchers and professionals; and members of the media. (Internal content is focused on current students, staff and alumni.)

Until you know who your audience is, you can't create a website that is aimed at them and their needs.

Next section: Review your current site

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