NEW 2009 To all web editors:
See important new website about the migration of LSE websites into the Content Management System: CMS: migration
Sentence case is a standard approach to the use of upper and lower case letters, mainly in titles and headings. It is used in publishing regardless of medium but commonly in newspapers and other print media. Adopting sentence case ensures consistency throughout a site. This is particularly important in the case of headings which serve to reveal the logical structure of both a site and its pages.
Titles of pages and list items on the LSE website always use sentence case.
The use of case (ie upper or lower) follows the normal rules of a sentence in the English language. Specifically, capital letters are used for the first letter of the first word; proper nouns; and abbreviations/ acronyms. All other words are lower case.
A full stop is used except in a heading, in which case the full stop is omitted.
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