{"id":71110,"date":"2023-05-31T16:01:37","date_gmt":"2023-05-31T15:01:37","guid":{"rendered":"https:\/\/www.lse.ac.uk\/granthaminstitute\/?post_type=publication&p=71110"},"modified":"2024-08-19T14:39:54","modified_gmt":"2024-08-19T13:39:54","slug":"for-the-love-of-money-and-the-planet-experimental-evidence-on-co-benefits-framing-and-food-waste-reduction-intentions","status":"publish","type":"publication","link":"https:\/\/www.lse.ac.uk\/granthaminstitute\/publication\/for-the-love-of-money-and-the-planet-experimental-evidence-on-co-benefits-framing-and-food-waste-reduction-intentions\/","title":{"rendered":"For the love of money and the planet: Experimental evidence on co-benefits framing and food waste reduction intentions"},"content":{"rendered":"\n

This randomized control trial examines the effect of informational nudges highlighting the monetary or environmental benefits, or co-benefits, of food-saving behaviors on intentions to reduce food waste within the framework of the Extended Theory of Planned Behavior (ETPB). A representative sample of Spanish participants (N<\/em> = 1008) were exposed to control, monetary, environmental, or co-benefits conditions and asked to indicate their intentions to reduce household fruit and vegetable waste. Psychological, behavioral, and situational ETPB factors affecting food waste behavior were also measured. Only co-benefits framing was found to have a significant effect. Participants who were highly concerned about the environmental impact of wasting food were more strongly influenced by the co-benefits and monetary framings. Further, perceived behavioral control and food waste habits were positively associated with food-saving intentions. Thus, co-benefits framing in informational nudges can strengthen consumer intention to reduce fruit and vegetable waste, especially among consumers with higher levels of environmental concern.<\/p>\n\n\n\n

Juliana Prelez, Feiyang Wang, Ganga Shreedhar, For the love of money and the planet: Experimental evidence on co-benefits framing and food waste reduction intentions, Resources, Conservation and Recycling, Volume 192, 2023, 106904, ISSN 0921-3449,
https:\/\/doi.org\/10.1016\/j.resconrec.2023.106904.<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"\n

This randomized control trial examines the effect of informational nudges highlighting the monetary or environmental benefits, or co-benefits, of food-saving…<\/p>\n\n","protected":false},"author":12,"featured_media":0,"template":"","tags":[1728,2275,533],"publication-type":[436],"topic_area":[4698],"class_list":["post-71110","publication","type-publication","status-publish","hentry","tag-behaviour-change","tag-food","tag-pro-environmental-behaviour","publication-type-research-articles","topic_area-behavioural-responses"],"acf":{"exclude_from_sync":{"ref_value":"field_560538b0e7350","value":"0","type":false,"post_type":""},"show_translations_widget":{"ref_value":"field_6203d588c41e8","value":"0","type":false,"post_type":""},"downloads":{"ref_value":"field_52f16cc1a80f2","value":false,"type":"repeater","post_type":""},"rss_newsletter":{"ref_value":"field_54f5c2c1544d8","value":"","type":false,"post_type":""},"profile_link":{"ref_value":"field_52f164b5189e9","value":["ganga-shreedhar"],"type":"relationship","post_type":"profile"},"article_link":{"ref_value":"field_52eee3c7f0586","value":"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0921344923000411?via%3Dihub","type":false,"post_type":""},"article_link_title":{"ref_value":"field_5322399d89d42","value":"external link to article","type":false,"post_type":""},"spotlight":{"ref_value":"field_52f80896506d3","value":"","type":false,"post_type":""}},"yoast_head":"\nFor the love of money and the planet: Experimental evidence on co-benefits framing and food waste reduction intentions - 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