Focusing on the estimation of WTP for climate change adaptation projects in vulnerable areas around the world, this study explores the divergence between economic non-use values produced using a standard CV survey approach, and those produced using a persuasive’ CV survey in which most sources of informational bias are systematically exploited to maximise expressed WTP.<\/p>\n
We interact the persuasion analysis with a cross-cutting treatment involving optional information access. It is proposed that allowing respondents to voluntarily access added information emulates rather more closely consumer pre-purchase behaviour in the market.<\/p>\n
We examine information acquisition using two treatments: a pre-set default option (the default is “no added information wanted”) versus an “active decision” option (“would you like added information?”). The interactions produce an eight-cell experimental design. We find that, contrary to expectations, the persuasion treatment has a negative influence on WTP.<\/p>\n
We also find that persuasive information appears to dissuade respondents from accessing added information when this is offered as an opt-in default. Effort spent accessing added information has a strong influence on WTP but the sign on the coefficient varies depending on how the information was offered to respondents.<\/p>\n
Tanya O’Garra and Susanna Mourato<\/p>\n\n","protected":false},"excerpt":{"rendered":"\n
Working Paper 125 Abstract Focusing on the estimation of WTP for climate change adaptation projects in vulnerable areas around the…<\/p>\n\n","protected":false},"author":43,"featured_media":0,"template":"","tags":[174,713],"publication-type":[435],"topic_area":[4692,4698],"class_list":["post-4212","publication","type-publication","status-publish","hentry","tag-adaptation","tag-consumer-behaviour","publication-type-working-papers","topic_area-adaptation-and-resilience","topic_area-behavioural-responses"],"acf":{"downloads":{"ref_value":"field_52f16cc1a80f2","value":["https:\/\/www.lse.ac.uk\/granthaminstitute\/wp-content\/uploads\/2014\/02\/Experimental-Investigation-on-Non-Use-Values-for-Climate-Change-Adaptation.pdf"],"type":"download","post_type":""},"profile_link":{"ref_value":"field_52f164b5189e9","value":["susana-mourato"],"type":"relationship","post_type":"profile"},"spotlight":{"ref_value":"field_52f80896506d3","value":"","type":false,"post_type":""},"exclude_from_sync":{"ref_value":"field_560538b0e7350","value":"0","type":false,"post_type":""},"rss_newsletter":{"ref_value":"field_54f5c2c1544d8","value":"","type":false,"post_type":""}},"yoast_head":"\n