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{"id":50133,"date":"2020-05-13T11:32:39","date_gmt":"2020-05-13T10:32:39","guid":{"rendered":"https:\/\/www.lse.ac.uk\/granthaminstitute\/?post_type=news&p=50133"},"modified":"2024-08-16T10:24:18","modified_gmt":"2024-08-16T09:24:18","slug":"how-airlines-can-chart-a-path-to-zero-carbon-flying","status":"publish","type":"news","link":"https:\/\/www.lse.ac.uk\/granthaminstitute\/news\/how-airlines-can-chart-a-path-to-zero-carbon-flying\/","title":{"rendered":"How airlines can chart a path to zero-carbon flying"},"content":{"rendered":"\n

This article considers how airlines will seek to address climate change as the industry looks to recover from the impact of coronavirus. The article references a behavioural-science project (co-authored by Greer Gosnell), with Virgin Atlantic Airways which successfully demonstrated how subtle interventions to change behaviour, can make pilots use less fuel.<\/p>\n\n\n\n

McKinsey & Company, 13 May 2020