0 Mr Will Page
Mr Will Page

Mr Will Page

Visiting Fellow

European Institute

Connect with me

English, German
Key Expertise
Economics, Tech, Music Copyright, Creative Industries, European Integration

About me

Will Page is the former Chief Economist of Spotify and PRS for Music where he pioneered Rockonomics. At PRS he published work on Radiohead's In Rainbows and saving BBC 6Music. At Spotify he helped redefine catalogue, uncovered the anatomy of a hit and articulated the global value of music copyright. His first book, ‘Tarzan Economics: Eight Principles in Pivoting through Disruption’ was published in April 2021 and was nominated by the FT as best business book that month. A passionate communicator, Will’s work is regularly featured in Billboard, The Economist and the Financial Times; his most recent article argued the music industry makes more money but has more mouths to feed. He is a visiting fellow at the London School of Economics and a fellow at the Royal Society of the Arts. More info: https://tarzaneconomics.com