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Research interestsDevelopment Economics, Environmental Economics, International Trade (primary)
Job market paperThe Value of Trademarks: Micro Evidence from Chinese Exports to Africa
This paper studies trademarks in developing countries. I introduce a trademark as a signalling device used to mitigate information frictions in a general equilibrium setting with firm heterogeneity. In my model, highly productive firms are more likely to use a trademark since the revenue increase outweighs the trademark cost only for these firms. This induces reallocation away from less productive firms. I test my predictions using Chinese exports to Africa in the tyre industry. I exploit a sudden change in the member countries ratifying an international trademark agreement. My empirical findings support my predictions. At the extensive margin, a Chinese exporter decreases the probability of exporting to the ratifying countries. On the intensive margin, a large exporter earns more by using a trademark while a small exporter does not use a trademark and its market size shrinks. A back-of-the-envelope calculation suggests welfare increases by 0.19% in Africa from the use of trademarks in the ratifying countries' tyre industries.
Placement OfficerProfessor Mark Schankerman
SupervisorsProfessor Oriana BandieraProfessor Robin BurgessDr Rocco Macchiavello
ReferencesDr Rocco MacchiavelloProfessor Oriana BandieraProfessor Robin BurgessDr Catherine Thomas
Office AddressDepartment of Economics, London School of Economics and Political Science, Houghton Street, London WC2A 2AE
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