LSE Old Building

Meet our experts

LSE experts Professor Michael Bruter and Dr Sarah Harrison (EPO), offer research-orientated consultancy that focuses on the understanding of the psychology of voters and optimisation of the ergonomics of electoral procedures and mechanisms to optimise democratic legitimacy, participation, and satisfaction.

Our research-orientated consultancy aims to optimise democratic legitimacy, participation, and satisfaction

Both Michael Bruter and Sarah Harrison have world class expertise in the fields of the study of citizens, their perceptions, opinions, and experiences and have a scientific approach to public consultation and opinion measurement that goes well beyond traditional techniques. More specifically, they specialise in the study of how electoral arrangements and organisation affect the psychological reactions and behaviour of citizens.

Michael and Sarah have published with the most prestigious publishers and journals in the field, have given evidence to Parliamentary Committees, have served as expert witnesses to High and Supreme Courts, and received numerous academic awards. They have already provided studies and practical solutions to numerous Governments, Electoral Management Bodies and Commissions, International Organisations and NGOs, as well as private clients such as survey institutes. Their research has also been widely cited by over 30 major media from the New York Times and the Wall Street Journal to the Economist, the Times, and the Observer.

Michael Bruter & Sarah Harrison
Professor Michael Bruter and Dr Sarah Harrison

Professor Michael Bruter
Professor of Political Science and European Politics (Department of Government, LSE)

Michael Bruter is a Professor of political science at LSE and Director of the Electoral Psychology Observatory. He has developed a distinguished research profile in the sub-field of voters’ psychology, political behaviour, and political science research methods.

Bruter has been the recipient of over €5 million in research grants to lead projects in electoral psychology, first time voters, and electoral hostility (why people hate each other because of elections and how to resolve the resulting rifts), using a broad range of innovative quantitative and qualitative methodologies.

He has also served as expert witness on cases pertaining to voters’ psychology tried by the Irish High Court and Irish Supreme Court, given keynote speeches to the EU-Canada meeting on youth participation, the Council of Europe-European Commission cross-group on young voters, events at the European Parliament and the House of Lords, and advised and worked with multiple Electoral Commissions.

Dr Sarah Harrison
Assistant Professorial Research Fellow (Department of Government, LSE)

Sarah Harrison is an Assistant Professorial Research Fellow in the Department of Government at LSE and Deputy Director of the Electoral Psychology Observatory. She is a leading scholar in the fields of political psychology, extreme right politics, and youth political behaviour.

Her research has been recognised by prestigious awards and honorable mentions from the Economic and Social Research Council, the Michael Young Award, and the political psychology section of the American Political Science Association. She has also advised multiple Electoral Commissions worldwide and worked as an expert or authored reports for multiple prestigious international organisations including the European Commission, Council of Europe, the Committee of the Regions, the European Youth Forum, and All Parties Parliamentary Group on the Vote at 16 in the British Parliament.

The wider team

Professor Annick Masselot
Professor of Law (School of Law, University of Canterbury)

Annick is a Professor of Law at the School of Law of University of Canterbury, New Zealand. Her research interest focuses on the European Union and comparative law, including gender equality, public law, social policy, democratisation and public representation. Her research centres on enhancing the nexus between law and society. To that end, her work is necessarily interdisciplinary, collaborative and comparative and uses critical legal methods and empirical research methods.

Dr Sandra Obradović
Post doctoral Researcher (Department of Psychology, LSE)

Sandra is Associate Researcher at the Electoral Psychology Observatory and a postdoctoral fellow in the Department of Psychological and Behavioural Science (PBS) at LSE. Her research examines the nature of group identities and the implications this has for public opinion and political participation. Her recent work focuses in particular on the role of perspective-taking in politics, and how engaging with the mind of the ‘other’ can shape intergroup relations in the aftermath of a polarizing election.