Dr Daniel Fujiwara

Dr Daniel Fujiwara

Visiting Fellow

Department of Psychological and Behavioural Science

Connect with me

English, Japanese
Key Expertise
Wellbeing, Economics

About me

I am a Visiting Fellow at the LSE and also CEO of Simetrica-Jacobs, a leading research consultancy in wellbeing, economics and social value analysis. My main areas of research are in the ethics of wellbeing, the measurement and quantification of wellbeing, using wellbeing in social value analysis, valuation of non-market goods, and wellbeing, productivity and performance.

In particular, my research focuses on estimating the causal impact of income on subjective wellbeing (SWB) which is critical if we want to use SWB to value non-market goods. In this respect I have developed models using exogenous changes in income such as lottery wins and also discrete choice experiments to understand the effects of changes in income. I also conduct a lot of stated preference valuation studies using contingent valuation and discrete choice modelling and have conducted valuation studies of the Natural History Museum, Tate Liverpool and the A303 at Stonehenge World Heritage Site. I am particularly interested in how behavioural science can be used to enhance survey design in stated preference methods and to reduce response bias. Finally, I also conduct a lot of work on the determinants of wellbeing and how wellbeing can be improved in the workplace to enhance productivity and performance.

I have extensive work experience in the UK Government where I led wellbeing strategies for the Department for Work and Pensions, the Ministry of Defence and the Cabinet Office. My current research and projects cover a wide variety of topics including the impacts of major infrastructure schemes, such as motorway developments and the redevelopment of the Houses of Parliament, on social wellbeing; the effects of racism on wellbeing, and measuring wellbeing for performance management of elite athletes at professional sports clubs including Harlequins RFC.

Expertise Details

Wellbeing; Social Value Measurement; Policy Evaluation; Non-market Goods Valuation; Econometrics and Causal Inference.