0 Denise Baron
 Denise Baron

Denise Baron

Research student

Department of Methodology

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Key Expertise
Political Psychology, Vote Choice, Election Modelling

About me

Denise is a PhD candidate in Social Research Methods supervised by Professor Jouni Kuha, Professor Ben Lauderdale, and Dr Jennifer Sheehy-Skeffington.

Denise is a political strategist with over a decade of experience on political campaigns in the US and UK, as well as experience consulting campaigns in Europe and the Caribbean. 

Denise's academic focus is political psychology, electoral decision-making, and election modelling, using primarily quantitative methods. Her doctoral thesis focuses on the application of social psychological theories, specifically intergroup relations theories, to investigations of the vote choice and election modelling. Denise also researches the concept of nationalistic nostalgia and its influence on political attitudes and vote choice.

On campaigns, Denise oversees teams who conduct campaign analytics, build and maintain data systems, conduct public opinion research and polling, and produce campaign communications, such as digital and mail programmes. In the UK, Denise has served as the Head of Insight and then Deputy Director of Campaigns for the Liberal Democrats as well as the Head of Insight for the People’s Vote campaign. In the US, she has worked for and consulted on numerous gubernatorial, congressional, and legislative campaigns.

Expertise Details

Political Psychology; Political Communication; Political Behaviour and Vote Choice; Electoral Decision-Making; Election Prediction and Modelling